Apple Store

Worst customer service ever!
Kept me waiting for over an hour, and served people who didn’t have an appointment before me.
Staff noticed me waiting and no one offered to help or see if I needed anything, they even heard me talking about it to my partner and still did nothing!!!

Was blown away by bad customer service actually. Usually my experience with apple stores has been amazing, but this time not. I was actually dealing with the manager directly, and he totally lied to me. When I asked him to show me, it turns out he was lying, then he actually lied again and said I must have misunderstood him. I love apple stuff for sure, but they need to be careful who is representing them.

I can’t /​not/​give this store five stars, because the customer service is that unbelievable. Apple are pretty unbeatable in that arena. This particular store is conveniently located on the top floor of the Broadway shopping complex, and I stopped by because I happened to be passing and my iPhone charger cable had been playing up and I had it with me. I mean, I know it’s a $ 26 cable but I am mindful of my pennies at the moment (read: heaps povo) so I figured I’d ask them to see if it was just dirt in the metal dooby or whatever. Turns out it was corrosion on the metal dooby (damn you April cyclone!!), and the bright young thing (all the staff are bright young things) who served me swapped it over on the spot free of charge even though it really wasn’t Apple’s problem, y’know? The store itself is super bright and super clean (in fact someone was cleaning the vast windows while I was there) and teeming with staff and punters, and while you might have to wait some time to get your needs seen to you will definitely not be lacking for attention in that time.

We love Apple. Well I do anyway. I’ve been using Apple since the wiley old days at audio-​production school back in the 90’s when Apple was known for being the go-​to choice for all things graphic-​y and audio-​y.
Today of course they are a going concern globally, so what am I going to add here to the mix?
Well, nothing really. Apple is Apple. They have hands down the greatest customer service I’ve ever ever ever ever experienced My service history with them goes back to roots I can barely remember and every step they have been with me, every step of the way and every step has been flawlessly customer service orientated (even the spat I had at a GM once over a repair schedule).
Broadway? not much to add to the equation. Knowledgable staff (of course), friendly, smiling, together, with it, and perfectly executed. Almost like… automatons. Hmmmmmm. Nahh. The staff are very personable.
Of course, when the lovely young girl who served me said «Wow you smell nice» I melted. That wins every time for me, and she really wanted to know what cologne I was wearing (Bulgari of course). This was while she was expertly processing my iPad and other sundries into a sale.
Bribery by scent? Yep! But whats to bribe? I’ve already listed the reasons why I like Apple and their Apple Stores. Broadway as you’d expect is no different from any other Apple Store. Bright, Well appointed, well serviced, and… yep. Tick the boxes, you know what I mean.