My credit card hates Incu. This damn store gets me every time. No matter how much I promise I’m never going to set foot in there again, I always manage to find a way to «just be in the neighbourhood» or end up clicking ‘add to cart’ on their website. Lately I’ve been stocking up on cute and quirky Karen Walker rings — delicate silver bands with skulls and lovehearts. Incu came to be in 2002 and has a strong philosophy of supporting emerging designers and interesting collaborations.(Incu = incubate, geddit?) They stock brands like Cheap Monday, Marc by Marc Jacobs and Antipodium, so both girls and guys cam emerge lookin’ dapper.
J T.
Place rating: 5 Sydney, Australia
For great clothing, the go-to place for most locals in Sydney is Incu. A store considered as one of the best boutiques in Sydney, it prides itself in bringing the best clothes that most stores don’t carry. The clothes range from simple t-shirts to beautiful dresses from over 30 brands to choose from. Aside from delivering top quality clothes from Topshop and the like, the stores are creatively decorated and make shopping really fun! Visiting Incu will ensure that you have a fun time shopping for clothes and let you in on today and possibly tomorrow’s hottest trends. Be sure to head upstairs to visit Marc Jacobs! Highly recommended!