Radiade

While looking for a gift for my nephew, my good friend found this cute little store on Toorak Road called Radiade. We weren’t so keen with the name of the store but I guess to each his own! While inside, we found out the reason for the name. Radiade apparently stocks a range of fashion apparel that blocks radiation transmission — you know those pesky rays from your mobile phone, computer etc that we’re exposed to every day!
Established by two fashion-​savvy pharmacists in response to the growing concern about exposure to electromagnetic radiation, the mother and children’s fashion incorporates the latest nano-​technology which supposedly cuts up to 99% of the radiation. The fabrics have apparently been tested and certified by the National Centre of Testing Technology in Shanghai, with the results confirmed by tests at the Australian Radiation Protection and Nuclear Safety Agency (ARPANSA).
But besides the technicalities behind the radiation blocking fashion, this store really does have some super cute buys for kids. I fell in love with a Chanel style jacket and bag (which I want for myself) which my niece will love. The boys clothes are really cool too, with soft long sleeve shirts ala Polo Ralph Lauren style and casual jackets that little boys will love.
Oh and the girl who owns it is just lovely. Very helpful and super chirpy! The dude was a little grumpy for our liking but perhaps he had a bad day.