100 Squared

I had the opportunity to get invited to a Unilocal hosted party here, and came out of interested.
100 Squared is definitely a breath of fresh air for Westfield, which is a shopping mecca for all the common brands (Zara, Gucci, Gap, etc).
Instead of focusing on brand names, this is basically a marketplace/​bazaar for independent designers who want another channel to showcase their products.
I’m not a fashion designer myself, but I’m also a designer — just from a more digital perspective. I can relate to the «not work for the man» part so I like this place a lot because it gives another outlet for independents or small businesses to hustle their wares. So 5 stars for this place because it supports small business /​independents.
Anyway, there are clothes (women’s fashion), and jewelry. But beware that the clothing sizes are more designed for «hipster» sizes. (i.e. if you’re beyond say a size 10 or Medium — result of having a vegan or soy milk diet, then theres probably nothing for you here other than jewelry). But then again, theres even less for guys unless you’re into cross-​dressing at hipster sizes.
PS — 300^th Review!!!

Secret underground pop-​up designer fashion laboratory alert!
(That would make a great Japanese cartoon title.) So you know Westfield Pitt St Mall ain’t your average Westfield, right? That’s it’s designed and planned and decorated to within an inch of its life and is chock full of hella cool shops and eateries and all the things that get your little urban commando hearts beating faster then your average hipster.
Well head down the escalators, ya big ol’ fashionista, because there’s another surprise for ya: on the below-​ground level and there you’ll find a concept store called 100 Squared that gets a whole bunch of amazing, emerging local fashion designers and collects them all in one place for your shopping pleasure. It’s like the king of all pop-​ups, curated for style and quality.
And the best bit? It’s a place for the new generation of fashion talent, all these great up-​and-​comers, to show off their mad sick skillz. Love it.