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Specialties
We have preferred to opt for exclusivity and to present creators with flair and style.
Choosing that direction for the last 17 years give us a lot of credibility and belgium and europe
We are located on the prestigious Louisa street
A unique beauty concept in Brussels, we are the only store showing that diversity of products.
We have a wonderful loyal customers.
From the beautynistas to the executive women
Offering a range of alternatives brands that are pratically unavailable elsewhere in Belgium, discover the quintessence of cosmetics that no decent and self-respecting afficionado should miss.
The skilled, enthusiastic and professional team of shop assistants will not only help you find your perfect product but also fascinate you with their knowledge of the products and communicative passion.
Meet the Business Owner
Pierre D.
Business Owner
A passion for perfume wasn’t exactly a natural career progression for Pierre Donie. He actually spent 24 years in a finance career finding his way through the twists and turns of the banking industry. After working as a foreign exchange trader, then as a broker, he woke up one day to find that his employer was committing bankruptcy fraud. He was 47 years old and out of a job.
Far from throwing in the towel, he saw an opportunity to turn over a new leaf.
Pierre Donie walked away from the stressful world of finance and started to teach themselves the tools for a whole new trade.
So it was back in 1997 that they took the leap. It was a considerable financial risk, a huge challenge in terms of management, and quite a gamble for the future, but he truly believed in his plans.