First Foundation

Specialties

Own a home. Grow your wealth. Protect your family.

Other Brokers help you get a mortgage, invest your money, or buy insurance. At First Foundation we’re different! We help you OWN a home, GROW your wealth, and PROTECT yourself and your loved ones. After all — nobody really wants a mortgage, a mutual fund, or an insurance policy! It’s what those products and services do for you that matters!

At First Foundation we’re big enough to save you money, but small enough to know your name. We’re a new kind of financial services company; We give Canadians the choice, advice, and competitive rates that only an independent brokerage can, with the same one-​stop-​shop convenience of a branch. You can work with us online or in our comfortable office located in the heart of Edmonton.

Here are just a few of the services we offer:

Mortgage Broker Services

— Purchase financing — buy a home!

— Refinancing — access equity in your property

— Debt consolidation — pay off high interest debt!

— Renovation financing — improve your home!

— Renewals — get a better deal at renewal

Certified Financial Planning Services

— Budgeting

— Retirement Planning

— Life insurance

— Group Benefits

— GICs and other investments

— Estate Planning

Insurance Broker Services

— Home /​Insurance

— Car Insurance

— Business Insurance

— Errors and Omissions Insurance

— Directors and Officers Insurance

— Travel Insurance

History

Established in 2002.

At First Foundation we’ve been very fortunate to have worked with such wonderful clients and lending partners. Over the past twelve+ years we’ve been honoured to have received the following recognition for our hard work.

Numerous Lender and Industry Awards

— Multi-​time CMP Magazine Top 50 Brokers

— Finalist 2x — CMP Canadian Mortgage Awards «Top Customer Service for an Individual Office» in Canada

— Finalist 2x — CMP Canadian Mortgage Awards «Best Internet Presence»

— 2x Finalist — CMP Canadian Mortgage Awards «Best Newcomer»

— Finalist — CMP Canadian Mortgage Awards «Mortgage Brokerage of the Year (Under 25 Employees)

— WINNER — CMP Canadian Mortgage Awards «Best Internet Presence»

— WINNER — CMP Canadian Mortgage Awards «Top newcomer»

— Finalist — CMP Canadian Mortgage Awards — Mortgage Broker of the Year

— Winner — Accredited Mortgage Professional of the Year

— Winner — Canadian Mortgage Awards Best Branding

Meet the Business Owner

Gord M.

Business Owner

Mortgage Broker/​President

B.Com., A.M.P., C.R.M.S.

As First Foundation’s Founder, President, and CEO, Gord’s main responsibilities include business development, operational management, and broker duties. Since its inception, he has been a key contributor to the company’s growth; he adopted an innovated approach to marketing, particularly online, and implemented a unique business model that focused on sales and service. Prior to starting First Foundation, Gord worked in the telecommunications, sales, and service industry and started two other companies. He is the past Director for Ethics for Alberta North for the Alberta Mortgage Brokers Association (AMBA), a Finalist for Mortgage Broker of the Year, and a past winner of Accredited Mortgage Professional (AMP) of the year.

Gord is a husband and father of four, plays bass at church, is fluent in French, and has a thing for high-​tech gadgets.

First Foundation also recommends

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«Outstanding team that delivers great results»

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«Great security products and services… very cutting edge.»

Schmidt Realty Group

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Gord M. says,

«Great service from a truly professional team»