Real Canadian Superstore

Since its inception during the early-​mid 80’s, I have always had a love/​hate relationship with Superstore. Over the years, I have noticed that the newer stores in the south (whitemud&17^st, and Windermere locations) have significant upgrades over the north stores in regards to décor, variety, and ambience. The purpose of my review however is to describe my experience with the new game changing feature of its «CLICK AND COLLECT’ online feature where you can order off your grocery list online and then arrange for pickup on that designated day of your choice (Somebody pinch me!!!)
I thought to myself… This is too good to be true right??? Apparently not. The ability to bypass parking far away, navigating through hordes of customers, and waiting though long lineups for a small service fee (3 – 5 bucks!), is a quantum leap for customer satisfaction. The following observations are a summary of the pros and cons of this service:
Pros
1. The ability of having a huge selection of the items you can select online in advance.
2. Having the ability to sync your pc points card to collect points and to have the website generate your history of items purchased in the past (favourite tab), so you don’t have to search through every grocery item, one by one (that can be very tedious in itself!!!)
3. Having specific designated parking stalls for Click and Collect customers indicated by brightly coloured yellow signs. Once parked, you make a call to the staff and within minutes, staff have located you and are loading groceries into your car (not to mention friendly and polite).
4. Did I mention 3 – 5 bucks in service fees?
5. The biggest advantage… Obviously, saving immeasurable time and stress. Instead of treading in an ocean of customers, long lineups, and possessing survivalists tactics of rapidly loading your groceries, while paying at the same time, and fending off the person behind you in the assembly line, you can pull into a designated stall, relax in the comfort of your vehicle while staff happily take that burden from you.
6. Choosing the date and time of pickup gives you amazing flexibility to get groceries in a reduced amount of time and effort.
Cons
The main problems I have thus far has been with the apparent bugs in the website. A problem I hope can be rectified in time.
1. Major issue… Super Slow website on mobile devices. I’m not sure if this is the case with all devices, but each input of ‘clicking’ would take approximately 10 – 15 seconds to respond to your command. This leads to feelings of frustration and hair pulling. That being said, the site appeared faster on a desktop or laptop.
2. Although vast in its products, it did not have all the specific items available. Because of this, the site does compensate by allowing for specific instructions to substitute, change, or get specific items you need.
3. Instructions in how to go though the last steps was not clear or easy to access through the website. Specifically, the instructions stated «call us when you arrive, and we will arrive with your items in the ‘click and collect’ stalls.» The problem was that they did not provide the phone number to call. I had to call customer service who did not know the number, who then transferred me to the specific ‘click and collect’ service who then provided me with the specific number. Secondly, the site provided no instructions to where these designated stalls were located. I found that out when I talked to the staff on the phone.
4. Lack of a mobile app. I’m hoping will be a work in progress.
Overall, after going through the initial first step and navigating though the website, the process was virtually seamless as I returned home happy and satisfied with saving so much time and frustration with groceries pre-​arranged for me. Overall, Superstore may win my heart over with this amazing service!!!

I don’t go to this Superstore very often as it’s a bit out of the way from my home, however it is the only location near my parents place so if I’m in need of something and I’m visiting, I’ll usually drop by.
They have an abundance of parking and I find the store to always be quite clean as well as brightly lit. I like that they have to different sides of the store that you can enter or exit through so if you’re parked on the opposite end of the store, you don’t have to walk all the way to the other end. They seem to be well stocked with product; I’ve never had an issue finding the item I want to purchase. Customer service is okay; nothing extraordinary however I do find that they rarely have a line-​up, and if they do, it’s not a long wait.

I am getting so fed up of this superstore & their negligent produce department. «Fresh» (not dried) herbs, organic tomato’s, arugula are all things I have brought home to find they are completely rotten. On October 22^nd I went into this location and purchased a bagged salad for lunch the next day. Only to realize once I got to work it expired October 15^th (!) and was completely brown & liquid. Myself & other members of my family have called, emailed and went into the location time after time and nothing changes.

Superstore is ok all around, it will always be messy and the workers there are Mediocre. You ask where things are in the store and they have no clue. The items are usually not in Stock when you need them but that’s ok it happens.
I will always be back because the cost for some items are usually lower than most places.

6:30 on boxing day — 1 till open and 20 people in line… at least self check out wasn’t too busy.

Clean and stocked store. The clothing section is nice but the toys were a bit scattered. The parking lot is big with lots of handicap and expectant mother stalls. There is a liquor store at this location as well.

I’m not a Superstore fan, sure their sale prices are usually cheaper than other stores, but often I’ll go and they will be sold out of items and I find it’s not as clean as other grocery stores. I was pleasantly surprised when I walked into this store that it seemed cleaner and better stocked than their other stores but it did seem smaller.
I’m not so keen on the layout as I walked in the one set of doors to close to books and clothing. I went looking for something for lunch and decided on sushi but there wasn’t much variety. I went during a weekday daytime hours and it wasn’t too crowded but I still had to wait in line with a few people in front of me.
Will go back if I’m in the area and it’s not super busy.

I like Superstore because their prices for non-​perishable items are so well priced. However, I do not purchase my vegetables or fruit here as I find the quality is not good and they tend to go bad very quickly at home.

I’m not a big Superstore fan, but I LOVE the Superstore Liquor Store! Their single bottles of wine are much less expensive than at other liquor stores, and if you purchase 6 or 12 bottles of something it is even cheaper. The one drawback is that the selection is narrower than at other places like the larger Liquor Depots.
I recently found a wine I like at the Superstore Liquor Store for $ 13; it costs around $ 15 at Liquor Depot and $ 17 at Western Cellars. With the amount of wine I purchase on a weekly basis (don’t judge me) the savings are amazing!

Great store! Are you going to continue to sell Pilsner beer? Or shouid I be changing stores?

I normally avoid Superstore, but I happened to see a fantastic price for bags of frozen shrimp in their flyer, and figured that I couldn’t pass it up.
Found the shrimp without a problem, and while I was there, I noticed that they had a couple of crate of chestnuts in the produce section. Finding fresh chestnuts is a little difficult around these parts, even at this time of year, so I decided to pick some up.
Mistake.
When I got home and started prepping the nuts for roasting, I discovered that about a third of them were rotten and unable to be used. After roasting and peeling, I found even more nuts were spoiled. Ended up with about half the original quantity being edible.
I took a tour of the rest of the store while I was there, and found the rest of their produce to be unappealing based on the brief glimpses I gave them. I won’t even look at the meat and fresh fish in that place, since I briefly worked for Superstore a few years back, and saw a number of disturbing things relating to that department.
Price wise, I guess you can’t go wrong. They also have a fairly impressive selection of dry goods, and I was able to find an unusual item that a friend mentioned she was looking for in the health food section.
And, like all Superstores, this one has an electronics department. TVs, home entertainment stuff, DVDs, etc. I didn’t browse that section, but from what I remember, the prices were fairly reasonable on those as well.
I will probably return to this store, but only to buy specific items. No way in hell this will become my main grocery store.

This just opened up along side a new Superstore right off White Mud on 17^th Street. I think its the cheapest liqour store in the entire area. There is a Sobey’s one down the road but the prices can’t compare. The only downside to this one is that they don’t have cold beer. If you want that you have to go to Sobey’s.
It’s slowly getting more attention as people are learning that it is open. I would think it could put the Sobey’s liqour store out of business eventually. The Superstore will probably put the Sobey’s out of business too.