General 54

Location: On the main. Street parking is available but metered. Depending on where you’re coming from (and if you like to walk), you can either get off at St. Laurent and walk up (or take the 55) or you get off at Mont-​Royal and walk over.
The place: The space isn’t too big, but it’s bright and the clothing is well laid-​out. Meaning that you can actually walk around without knocking anything over. I’m not a fan of the changing rooms because they’ve got curtains instead of doors and the curtains don’t actually close all the way.
The goods: General 54 carries women’s clothing made by local designers, such as Jennifer Glasgow and Olena Zylak. If you’re looking for something that’s unique (i.e. not generic like what you’ll find at GAP), and well-​made then this is a great place to shop. I picked up a dress that I love by Jennifer Glasgow and stop in every once in a while to see if anything peaks my interest.
Service: Friendly but not intrusive.
Price point: It’s going to depend if you happen to pop by when they have a sale going on, but I’d say dresses average $ 120 and up.

General 54 is a lovely boutique and is part of the Mile End shopping district, which has been around since ’04. They offer Montréal-​based high-​end designers in a one-​stop shop, and I fell in love with some of their items. Brands such as Norsola Johnson, Red Sofa, Urbanite, Rare Specimens, Pillar, and Olena Zylak are some that the store showcases. The Sunja Link linen wear were all absolutely gorgeous — I had to get my hands on their adorable casual overalls! The eco-​friendly, vegetable-​tanned leather goods from Matu were also something I had to have, especially their cute little ‘lunch sack’ bags! Staff were super friendly and offered any assistance that you could possibly ever need. Definitely a great boutique to stop by while you’re in a shopping mood — I highly recommend!
+Sunja Link: D
+Matu leather goods: D
+lovely collection of Montréal-​based high-​end designers: D
+friendly staff!

Très belle boutique de vêtement et bijoux faits main et le tout au Canada ! Les vêtements sont plus beaux les uns que les autres et je né vous parle même pas des accessoires ! Je pourrai y rester des heures et j’ai toujours envie de tout acheter !
J’apprécie toujours le «local «, ça rend le vêtement plus unique et intéressant. Le prix est plus élevé que chez Zara ou une autre grande enseigne, mais c’est toujours un plaisir de faire vivre les stylistes locaux et d’avoir un vêtement cousu proprement et à la main. Cela le rend unique.
J’ai récemment craqué pour une belle jupe de la marque Birds of North America et je l’adore !

Great store filled with Canadiana designed clothing, original hand-​made jewelry, and other nice accessories. There are also candles etc.
Canadian made clothes are less commercial feeling, and have more of a feel that they were made by a skilled tailor. The fabrics seem thicker and of more substance. Quality is a word that comes to mind. But the cuts are also so freaking conservative. Is that the style? Having the neckline up to the chin? Mini preacher-​school collars? Dowdy hemlines and fully covered skin? Maybe it is because it is fall and getting cold out. Soon the clothes will be to protect from the frost bite. But there is so much of this feeling of repressed school-​girl mixed in with forest-​y plaid, a dash of nunnery. Maybe that is the style these days, what do I know.
Anyway, this store has an amazing selection of talented Canadian designer finds. Make sure you try everything on and pick things that suit your personality. You will not be disappointed in the end.
If you don’t find clothes that suit your fancy, browse carefully through the jewelry. You will find something very unique and interesting to spice up your outfit and turn yourself into a cool-​kid.

Lovely store with made in Canada dresses and more. Found an adorable dress there today with a LINED skirt. You don’t find that attention to detail in many places. Great dresses for work or a date.

The beautiful new space is right around the corner and totally lovely! A brand new day for the General and I can’t wait to see what happens next!

J’ai connu cette boutique grâce à un événement Unilocal qui s’est tenu en décembre dernier. Autrement, je n’aurais probablement jamais mis les pieds dans ce commerce étant donné que je né vais pratiquement jamais dans ce quartier.
J’ai été plus qu’enchantée d’y trouver des vêtements de la marque Birds of North America (belles coupes et bonne qualité). On y vend d’ailleurs les produits de plusieurs créateurs locaux.
Ils ont une belle sélection de bijoux assez uniques. (J’ai craqué pour un colliers lors de cet événement…)
Comme on s’y attend, les prix sont modérément chers. Par contre, je crois qu’il s’agit d’un endroit où on peut, de temps à autres, y dénicher la perle rare.

I regret I cannot put a better review than that, but it’s mostly because of 2 things: 1: I’m not their key market and 2: I feel it’s quite pricy. Yes it is on St-​Viateur. Yes it is some hand made local products. Yes it is fairtrade and therefore, you need to pay a bit more for that. General 54 sell, some Clothe, some hand made soap, some hand made miror and stuff like that. It’s all about the local community. My issue it mainly that I didn’t find it particularly attracting for Men. Am I exagerating a little? Maybe? I’m fairly confident that the people shopping there are mostly Woman. That my main issue with the place. I went there for a Unilocal Event, it was a nice place to chat and relax with friend, I wouldn’t consider going back, but I’m happy went there once.

Discovered this place last night when they hosted the Unilocal christmas party. Cute little boutique packed with great selection of chic casual women’s wear, all of which are works of independent (and I think) Canadian designers. My friend and I went from one rack to the other with plenty of ‘ooohs!’ and ‘aaaahs!’ and wished we could buy them all. Price is a little steep (for my budget), but given that their pieces are not mass produced, it is quite reasonable. Treated myself to a super cute skirt that was simply irresistible. A great place to find a special present for the dear ones or yourself!

Une super boutique avec des vêtements et accessoires, tous faits ici, à Montréal! J’y ai trouvé deux de mes marques favorites, Atelier B et Birds of North America, en plus d’y découvrir des nouveaux noms que je né connaissais pas. Les prix sont un peu élevé, mais vous aurez des vêtements de qualité qui durent longtemps, qui sont créatifs et souvent uniques en leur genre, en plus de savoir que vous supporter un/​une designer d’ici. Et pour ceux qui ont déjà essayer de coudre leur propre garde-​robe, vous comprenez très bien combien de temps est passé à faire chacun de ces vêtements, donc l’investissement en vaut vraiment la peine.

Cette boutique allie création et vintage dans une mélange tantôt harmonieux tantôt…Surprenant dirons nous. Tout n’est pas exceptionnel, mais certaines choses méritent le coup d’œil. La déco de la boutique est à l’image de ses produits: vintage et design à la fois. Côté prix on est dans la moyenne du quartier, à savoir cher!