An excellent alternative to buying retail. The owner, Mark Lee, has been in the wholesale business for over 20 years. Originally doing appraisals and selling loose diamonds, he now provide full service, from picking the stone, custom making it and also providing appraisals as well. My friend just bought a 3.02 carat E color VS2 diamond for nearly a third of what they wanted in retail. On top of that, he has a myriad of watches at 1⁄3 to ¼ of retail price. I have no idea why anyone would pay full retail anymore. I’ll define recommend this place to all my friends for wedding rings or just Jewellery gifts. Thanks Mark for the great invisible set ring!!! Excellent workmanship.