i popped into their studio on dickens where they were having a weekend sale and it was filled with lots of ladies… in their 50s and up. i feel like this must be most of their clientele. they were featuring a lot of hats, scarves, gloves etc., but it all seemed to be of a style that was either more about function(warmth, which is great) coupled with wacky designs. i looked on their website and a lot of the younger women sporting their goods looked like they couldnt believe they were wearing that on their head. now to be fair, there are many styles, some of which are a little more popular these days, like variations on a pageboy hat for example. they do offer their stuff in a variety of different fabrics and patterns, and have really warm looking blankets as well. the nicest thing is that its all produced here and probably made well. it feels like a neighbourhood studio. i heard several warm goodbyes from folks that were shopping. if you are a store owner, they sell wholesale as well so visit the website and check that out as well.