A lot of the sales people at ILLUM Copenhagen appear to be self-obsessed about the fact that they are selling a high-price brand to a point where they don’t even care about selling and serving customers anymore. J. Lindeberg and Tiger of Sweden were great exceptions from this experience. The level of service and dedication I received at J. Lindeberg was exceptional. The very nice, young, fashion-savvy sales clerk dedicated up to an hour to me in which I bought several pants, sweaters, jackets. I never felt rushed at any point of time. He gave good advice where needed and was at service when I was looking for him. I would have appreciated a bit more direct recommendations instead of starting with«What do you think?» but that’s a question of personal preference. I really like J. Lindeberg as a high-quality, everyday brand where everything looks nice well put together without trying hard to be fashionable. This store also had a variety of very good promotions, most items were discounted 30% or more. I highly recommend visiting this shop when you’re at ILLUM when you’re looking for menswear. J. Lindeberg and Tiger of Sweden were my favorite stores here during my visit.