LAB Concept

I look up to LAB Concept that it aims to introduce the hip scene from States and Europe to Hong Kong. As part of the H&M group, Cheap Monday made its fame by its signature jeans collection. Not easily can you spot a Cheap Monday store, even in its origin Europe. In Amsterdam, we only had Weekday which displays some pairs of denim.
Scandinavian aesthetic advocates minimalism. You can already forecast the skinny cutting jeans would hit the city in a short time. Hong Kongers tend to be slim and prefer skinny denim, and it is suitable all year round. Wide range of colors and fabric generates diverse style combination for different seasons.
The skull logo represents its hippie spirit and aesthetic standards. This is the affordable version of ACNE jeans for many young dudes.
The same as GAP, tailor services is available for each purchase of jeans. You can have it cut to your leg length within a week. And that is free of charge. It is not necessarily cheap. But you are used to some Levis, Lee etc. Cheap Monday will dress you up at almost the same cost!