Dundrum Luas Stop

Passengers often alight the Luas at Dundrum under the seemingly logical notion (certainly if the name of the stop is believed to be in concurrence with the name of the Town Centre) that it is the best place to get off if you are travelling to the popular shopping centre/​cinema complex/​restaurant compound ‘Dundrum Town Centre’. Despite it’s name not being ‘Dundrum’, it is in fact ‘Balally’ that you get off at if you are heading to Dundrum City Centre. Even the announcer on the Luas concurs when she affirms, ‘Next stop Balally. Please alight for Dundrum Town Centre’. Balally is a far closer and more straightforward walk to the shopping centre, hence this zealous piece of advice coming from all sides. For the privilege of a shorter trip on foot you pay an extra 40c as Dundrum Luas Station is situated inside Zone 2, so to reach it from the city centre costs € 1.90. Balally Luas Station however is the first stop inside Zone 3 and thus costs more at € 2.30.
There are no ceremonial means of having your ticket checked. What happens is that you board the tram, say with a ticket bought from the freestanding machines at each stop and unless an inspector in a fluorescent orange jacket suddenly boards at one of the stops to check tickets you will not have your ticket inspected.
The inspectors, in my experience of living in Dublin are rarely seen and so it is customary behaviour by numerous people, especially students who have limited money to spend, not to buy a ticket at all. At a hefty € 2.30 it is hard to justify paying this price for such a short journey out to Dundrum then back in again, maybe if the local transport company did not charge such a bold price people would be more keen to pay, even if it was just to get rid of some loose change and ensure that if an inspector did board you were safe. If you do get caught ticketless the fine is an excruciating € 45. The gamble is yours.
Dundrum Luas Station is an unadorned, bare station; deficient in any major landmarks nor pioneering design decisions to say the least. You do however get to walk down the main road in the centre of town that features some pleasant restaurants and shops on your way to the station, or indeed on your way to the town centre if you got off too early under the reasonable presumption that it was the correct stop.

If anything this is either one of two things…
A Lie… for the reasons that Rob pointed out… because if doesnt actually leave you at the Shopping centre.
Or
A big ol’ finger to the owners and promoters of Dundrum Town Centre by the local town concil… who i am sure feel like their locality has been absolutely destroyed by the sheer massive size of Dundrum Town centre and its cheek to call itself «Centre» in a fashion that suggests it is the new Dundrum and the old Dundrum is nothing to scream and shout about…
either way its pretty funny to watch all the newbie dundrum luas goer get off at the wrong place… though we have all done it havnt we?

Dundrum Luas stop is famous for being the Luas stop that tourists frequently get off the Luas on for the Dundrum town centre. Now this is slightly hilarious because the stop for the centre is actually Balally, which is the next stop up the line. So, it isn’t all that uncommon to see a pair of Estonian girls looking at the old Dundrum shopping centre, which is a complete and utter shithole, with an expression that says…“this is Europe’s biggest shopping centre?”
Aside from that, it has a pretty nifty bridge, but nothing really special.