Joline Jolink

In another life I was a wealthy baroness. I had a monthly spending allowance in excess of what most commoners made in their entire lifetimes. My most distressing events included high tea that was late, a husband who wanted to spend time with me, and the gossip of my frenemies when my gowns were made of anything but the finest silk.
In this life I’m a regular gal who finds deals at TJ Maxx, brews her own tea, and sometimes dresses real fancy. I loved visiting the Rotterdam stores, especially this little shop. Joline is pals with one of my long-​time friends and she’s as charming as her clean, chic designs. She travels globally to locate the best fabrics for her pieces and works on them in her studio on her own, from concept to finish. Production is outsourced to Italy and the garments are stylishly displayed in this quaint boutique.
I had the good fortune of spotting a sale dress for € 59 that will take me from fall to our mild winters and it fits me beautifully. Joline focuses on casual, relaxed silhouettes that make you look effortless and classic. The shop is peppered with quotes and images of her style inspirations: strong, independent female icons like Frida Kahlo and Amelia Earhart. I concur.
She had me try on the loveliest jumpsuit to ever grace a mannequin. «It looks amazing on you!» It did, and made me feel like a million bucks. I’m ready to snag it if it’s ever on sale, or if that baroness money from my past life materializes.