Safe’s Cruelty Free Shop in Auckland, New Zealand

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Telephone:	+64 9-379 3747
Website:	thecrueltyfreeshop.co.nz
Address:	179 Karangahape Rd Shop 11, St Kevins Arcade, Auckland, New Zealand, 1010
Nearby public transportation stops & stations:	810 ft7062 / SkyBus to Airport 950 ftMyers Park 0.2 miGrafton Bridge 3
Categories:	Health Markets Shopping Organic Stores

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Today

Today	10:00 am – 6:00 pm Closed now
Local time (Auckland)	1:19 AM Friday, May 23, 2025

Business hours

Monday	10:00 am – 6:00 pm
Tuesday	10:00 am – 6:00 pm
Wednesday	10:00 am – 6:00 pm
Thursday	10:00 am – 6:00 pm
Friday	10:00 am – 6:00 pm
Saturday	10:00 am – 5:00 pm
Sunday	11:00 am – 4:00 pm

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6 reviews of Safe’s Cruelty Free Shop

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Javier O.

Place rating: 5
Costa Mesa, CA

Went in to buy some deodorant because the TSA seized mine on the way into Auckland. I found a great brand with all natural ingredients and the shop owner happily rang us up.
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We came back a few hours later to get a snack and ended up striking up conversation with the owner about veganism and other things. She was extremely nice to us and actually offered to heat up the veggie pie I bought.
All in all, a fantastic establishment that I’ll definitely come back to next time I’m in the area.

Rebecca S.

Place rating: 4
Auckland, New Zealand

Nice Blocks! They are well named, and you can get them here. If that’s enough to tempt you in here, I don’t what sort of a fussy fuss-pot you must be. OK, maybe you’re someone who’s not into sugar: well, this place can help you out as well, with stevia and the like. They also sell a mind-bogglingly large range of vegan foods; lots of the Linda McCartney range, as well as some others I haven’t tried. Don’t be alarmed if you go in here and don’t know what some of the food is: the shopkeeps are usually very happy to help.
They’re also local stockists of the Black Spot sneakers, which are an ethically sourced and made version of Vans or similar.

Eddie D.

Place rating: 4
Auckland, New Zealand

Ethics!
You know, animals are people too, and stuff. Or, maybe not people, but maybe it’s still better if we don’t torture and kill them unnecessarily. I’m alright with that sort of logic, especially when it overlaps with things like fair-trade and non-exploitative labour because people are people too, you know. The Cruelty Free shop has a range of products — mostly food related, but also other bits and pieces like shoes which are often made from animals but can easily be made from plants, like they are here. My flatmate bought some and they were every bit as good as a pair of Chucks, both in quality and style. They were a bit over a hundred dollars which is what you’d pay for ‘cool’ shoes anywhere, but here you can believe that at least some of it is actually going to the people who made them, and those people are probably not seven and chained to a desk. This is more than you can say for Converse or Nike.

Linda Jane K.

Place rating: 5
Auckland, New Zealand

A tiny store packed with goodies ranging from frozen pies to ethically produced shoes to savoury yeast flakes (for all your vegan/vegetarian B12 needs!). It’s in a nice spot too, in St Kevin’s Arcade, and definitely worth checking out if you’re an environmentally conscious, animal-loving, all round good person. If you’re not you should have a look anyway and see that the people who go there aren’t just weird crazy hippies. They are just regular nice people who care about the world. Anyway, the staff member who I encountered when I was there was really nice and we talked about some stuff in the store and also about costumes (because you know, nice people who work in stores don’t always try and get you to buy stuff). Of course the prices reflect the actual worth of the items but at least you know you’re supporting a good thing.

Hannah B.

Place rating: 3
Auckland, New Zealand

It’s little shops like this so make me think that K-Road is like Auckland’s answer to the Lanes in my hometown of Brighton in the UK. Small, independent shops that sell health foods and animal friendly toiletries to a crowd of city-dwelling would-be hippies never fail to make me a bit homesick.
The Cruelty Free store is such a great idea for vegans and vegetarians committed to never using animal-based products and means they don’t have to traipse all over the city to find things like shampoo and deodorant. They have the peace of mind knowing that whatever they buy here is totally legit.
For such a tiny store, it’s amazing how much they’ve actually got in here, from home wares to clothing to all the health and beauty products and vitamin pills and more.

Hannah J V.

Place rating: 5
Portland, OR

The Cruelty Free Shop is St Kevin’s Arcade’s little animal-friendly haven where you can pick up all you need to have an ethical home. Everything from animal food to footwear, homewares to health and beauty are packed into the store for the K’Road vegan, vegetarian and conscious masses to pore over. I like to go there because of the truly spectacular amount of vegetarian proteins available at the store — the full Fry’s, Linda McCartney and Vege Deli ranges are all on sale. If you’re a vego with a hankering for one of those meats you can no longer eat, try the Space Bar — a perfect alternative to salami and a great proteiny snack for when you’re on the go; no refrigeration required.