Zweifel Weinlaube

My go-​to for a bottle of wine (especially when shopping at the Alnatura Migros, which doesn’t carry alcohol). I usually hit the CHF 10 — 20 range, which is well stocked with Zweifel-​branded wines and other Züri-​area production. Lower, there’s a shelf of Californian and Australian basics for CHF 5; there’s more in the CHF 100+ range than I know what to do with.
Each time I visit, I try to explore a new wall — there’s really quite a lot here.
Besides the reds, whites, bubblies, and surprisingly large selection of rosé, there’s also some dessert wines (including a bunch of icewine), liquor (mostly better whiskey, brandy, and schnapps), and a few chocolate & jam oddities.
The beer selection is pretty basic — some Turbinenbrau (though usually just Sprint, not the tastier Rekord) and some pale Quollfrisch /​Feldschlossen standards. For more full-​flavored beer, you’re better off crossing the street to Coop.
For wine, though — Zweifel gets my vote.