O2

Every American visitor should know about this shop. Friendly clerks, inexpensive and efficient way to get cellular and data coverage for your trip to Scotland. The clerk simply inserted a new SIM card into my iPhone for 10 pounds providing all the coverage needed for our holiday. Completely unlike the usual experience of confusing prices, bait and switch, and intentional obfuscation at a Verizon shop.

All my experiences with this O2 store have been negative ones, partly reflected to O2 as a network, but also due to the store itself.
The first time was when I came in when my contract had been fraudulantly upgraded. The one guy who helped me figure out what had happened (it was a long story, and I didn’t realise this had happened at first) was friendly. But eveyrone else was very unfriendly, unhelpful and really acted as if my having any sort of customer problem was an inconvenience.
The second time I went to actually upgrade my phone. In hindsight I realise I was offered a terrible deal. 1G of data, 3G. And yet many other people on other networks have unlimited data 4G. And pay less. The girl, I remember distinctly, didn’t smile at all or seem happy to be there. She wasn’t negative towards me per se, but really no smile or even eye contact. Pretty sure there were a few sighs of «if I have to» when I asked some questions too.
When my contract runs out I’m switching from O2 and I’ll thankfully never have to visit this shop again.
And see my other review about EE regarding the number of phone shops on Princes Street. I’m sure there are 2 O2 shops, 2 Carphone Warehouses, and two EE shops. Six minimum, on one relatively short street. Makes me like them all even less.