Trutex of Hove

The straightforward no-​nonsense name of this shop and the ‘national’ aspect of it, makes me think of Soviet Russia. I can imagine there were many shops in Soviet Russia with similar names, where only 1 uniform for each sex was on sale (in tokens of some sort) and maybe a large, ridiculously heavy, old school medicine ball was on display.
Well this shop isn’t quite as bleak as that,. Though I’m sure for the kids who have to go there, the oppressive atmosphere (being with yer mum, buying school clothes!) and the impending sense of doom (of having to return to school) is similar that of living in Stalin’s state.
This shop is just really practical and will provide you with all the uniforms and dance shoes a young person could have forced upon them.

If I was a child, had a child, saw a child in the street, or just knew what the word child meant, I would definitely go to the National Schoolwear Centre in Hove. These are the sort of shops that only appeal to school attendees, and I use the word appeal in the loosest of definitions. Specialising in school wear from PE pumps to full on uniforms, I remember going to places like this as a kid and getting aches in the back of my knees. I still get this achy feeling when I occasionally go shopping with my mother, or spend too long in a library, but I am missing the point.
— «Got a kid?»
— «Yes»
— «Need school clothes?»
— «Yes»
— «Then go to the National Schoolwear Centre in Hove. Where dreams become memories: guranteed»
— «Okay»
— «Are you still here?!»