Lucidity London

Specialties

Lucidity London is an independent marketing consultancy which provides consumer insight, strategy and programme implementation services to local, national and international clients.

Our marketing expertise includes:

— customer research (qualitative and quantitative)

— market and category trendspotting

— proposition development

— brand building and positioning

— brand rejuvenation/​turnaround

— communication campaigns

History

Established in 2005.

I set in Lucidity London after more than 12 years devising and delivering marketing programmes for some of the UK’s biggest brands, including Eurotunnel, Coca-​Cola, Oasis, British Gas, The AA and Habitat.

Since then, Lucidity London has helped turnaround an unprofitable division and turned it into the fastest growing outdoor media company in the UK, created a multichannel proposition for Diageo’s fine wine retail operation, successfully launched a new apartment complex in Greece, bought the world’s first pop up boutique bowling lanes to life and helped countless other small and medium-​sized enterprises grow profitably.

Meet the Business Owner

Guy P.

Business Owner

As the Founder and Director of Lucidity London, Guy is involved with all areas of the business using his considerable business acumen and wealth of marketing know-​how to strengthen and develop the marketing of SMEs as well as larger organisations.