Benefit Cosmetics

London, United Kingdom


Closed now

13 reviews

Accepts Credit Cards



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Accepts Credit Cards
Bike Parking
Wheelchair Accessible
By Appointment Only



Mascaras, concealers and lipsticks galore, plus the best brow shaping, lash tinting, body waxing, spray tanning, lashes and more are all available at our fun-​filled boutique! Add make-​up lessons, birthday and hen parties, we are a one stop shop for all your beauty needs.

Benefit knows a thing or two about brows. With over 1400 brow bars globally and over 3 million brows waxed every year, Benefit also hold the Guiness Record for the most brow waxes done in one day. The Benefit brow arch (or a brow wax between you and me) is fast, fabulous and instantly flattering. Every brow service begins with a technique called Brow Mapping, that helps us determine the ideal shape on any face.

Every Benefit Brow Bar is staffed with professionals, highly trained in the art of brow shaping, so they’re always ready to wax and tweeze, primp and please. And to keep you hair-​free and care-​free below the brow, we also offer a range of other services, plus instant beauty solutions to make up your day.

For more WOW… wear brow zings and Gimme brow, our best — selling brow products for clean, smooth, perfect brows. Pair them with beauty industry’s star product They’re real mascara. They’re real! lengthens, curls, volumises, lifts & separates, revealing lashes you never knew you had!

And most of all, don’t forget our motto — Laughter is the best cosmetic, so grin and wear it!


Established in 1976.

Founded by Jean & Jane Ford, identical twin sisters and former models, Benefit first opened in 1976 as a tiny San Francisco beauty boutique. It was there the twins combined a «double» dose of beauty know-​how with their playful sensibilities toward makeup. They created one-​of-​a-​kind products to solve their customers’ beauty dilemmas, and brought a much-​needed sense of humor to the world of cosmetics. Over 30 years later, Benefit has grown into a global brand that continues to captivate women of all ages with unique shopping experiences like the Benefit Brow Bars and Boutiques which offer a «girls club» environment where customers indulge in the legendary brow and beauty services.