I wish I lived closer to Cochinechine, but it’s probably best that I don’t. I would spend way too much time there. In terms of atmosphere, the boutique is a pleasing mix of precious dressing room and lofty whitewashed studio. It’s a great fashion combo as well — fashion-forward and feminine. You won’t find anything particularly edgy here, but it’s not too conservative either(save a few cutesy pieces here and there — but these can work when properly mixed up!). They’ve got a groomed New York City sensibility meets Parisien chic thing going on which I think nicely fills a void in the London fashion boutique market… Let’s hope the buyer keeps it that way!