Fresh

Specialties

Fresh is all about pure products that are innovative and effective. Inspired by natural ingredients and time-​honored beauty traditions, Fresh transforms ordinary ingredients to create extraordinary results.

Mixing ancient beauty rituals with modern technology, Fresh offers one-​of-​a-​kind products that perform andpamper. They splurge on everything, and skimp on nothing, to create a collection of high quality – and highly effective – makeup, skin, hair, bath and body products, as well as extraordinary fragrances. Be it a brown sugar body scrub, a milk-​infused face cream, a soda-​loaded shampoo, or a sake-​spiked candle, this brand is full of Fresh ideas.

History

Established in 1991.

Lev Glazman and Alina Roytberg founded Fresh in Boston in 1991. Since then Fresh has evolved into a full line of lifestyle products spanning skincare, bodycare, makeup, fragrance, haircare, and home. Lev and Alina pioneered the use of many natural ingredients, such as sugar, soy, and sake, in beauty treatments and continue to launch groundbreaking innovations.

Lev Glazman, co-​founder and director of research and development, keeps Fresh products at the forefront of the beauty industry. Lev creates new formulas as answers to lifestyle needs, and his gift for fragrance permeates every product, culminating in an ever-​growing library of Fresh scents.

Alina Roytberg, co-​founder and creative director, uses her incredible visual sense to render the outside of Fresh products as precious as what’s found inside. It is Alina’s sensitivity to color and textural subtleties that makes the Fresh color palette both familiar and completely modern.