Neuroset

Specialties

Neuroset is a Consumer Neuroscience Research (Neuromarketing) Company devoted to understanding the neural basis of consumers behavior and decision making. We help businesses creating deeper relationships with their targeted audience by providing actionable insights into customers unspoken needs, emotions, attitudes and choices.

History

Established in 2014.

Neuroset came out from a conversation between a scientist and an IT engineer about how human brain deals with new forms of marketing such as mobile-​apps, guerrilla marketing and street-​art. We thought about «a set of neuroscientific tools» which might have been helpful for understanding this new marketing world: a Neuro-​set, to be precise.

Neuroset philosophy is simple: we are committed to perform scientifically reliable, accurate and easy to read research and to be transparent in our work, about our methods and our data analysis. At the same time, we believe in creativity and we are passionate about new media technologies.

The result: Neuroset is the first company of neuroscience applied to marketing where rigorous scientific methodology combines creativity and out-​of-​the-​box thinking.

Meet the Business Owner

Lucia C.

Business Owner

For the last 12 years I’ve been working as academic researcher in neuroscience.

Neuromarketing and Consumer Neuroscience are my core passion, and I co-​founded Neuroset because I dream to bring neuroscience out of academia and closer to real people and businesses.