Reiss is one of the more upmarket and trendy stores on the Kings Road in Chelsea. The men’s clothes are skinnier, shinier, and probably more expensive(while still mostly reasonable) than most other stores on the Kings Road. Best for suits that show off the latest fashions — they also do «made-to-measure» and custom made suits that will supposedly fit better than the normal cut(if your body shape isn’t perfect this is probably a good plan, but I guess I’m lucky!).