Sass & Belle in London, United Kingdom

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Telephone:	+44 20 7497 2992
Website:	www.sassandbelle.co.uk
Address:	31 The Market Covent Garden, London, United Kingdom, WC2E 8RE Covent Garden, Strand
Nearby public transportation stops & stations:	520 ftCovent Garden / Russell Street 680 ftSouthampton Street / Covent Garden 770 ftSavoy Street
Categories:	Home Decor

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Accepts Credit Cards

Yes

Today

Today	10:00 am – 7:00 pm Closed now
Local time (London)	10:12 PM Thursday, July 3, 2025

Business hours

Monday	10:00 am – 7:00 pm
Tuesday	10:00 am – 7:00 pm
Wednesday	10:00 am – 7:00 pm
Thursday	10:00 am – 7:00 pm
Friday	10:00 am – 7:00 pm
Saturday	10:00 am – 8:00 pm
Sunday	10:30 am – 7:00 pm

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5 reviews of Sass & Belle

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Laura Kate S.

Place rating: 3
London, United Kingdom

This place benefits from being in the slightly quirky lower level of shops at Covent Garden Market Hall. For ages when it first appeared (3 – 4 years ago) it had no name posted and that made it even more interesting to me!
Sass & Belle make kitschy, kawaii– and cottage-style home décor, mainly. While you can find their products in gift-type shops all over, this place has the benefit of being direct from the source and therefore a bit cheaper. There are often bins full of goodies just waiting to be rifled through to find a little treasure. The store is cute and fits the location well.

Carame

Place rating: 5
Leipzig, Sachsen

Was für ein wundervoller Laden! Sass & Belle ist ein niedlicher Deko Laden mit drei Filialen in London (Covent Garden 2x und Trocadero am Piccadilly). Hier dreht sich alles um romantischen Kitsch und Klimbim der allerdings nicht gerade preiswert ist. Ich habe mich für die typisch für Sass & Belle hergestellten Eulen verliebt. Es gibt sie als Kissen, als Portemonai, als Handyschutztasche und in noch viel mehr Formen. Dann gibt es hier noch süße weiße, im viktorianischen Stil gehaltene Bilderrahmen und Cupcake Halter, und süße Zuckerdosen in Form von Cupcakes. Ich habe mir hier außerdem einen Tortenheber gekauft, dessen Griff selbst ein Stück Erdbeertorte ist. Also viele süße, romantisch verspielte Geschenkideen, nur leider nicht ganz günstig. Dafür aber einzigartig :)

Elanor

Place rating: 5
London, United Kingdom

Sass & Belle are a super gift shop, I found great table decorations for my wedding there too. Best for kid’s birthday presents though. Always on trend and buckets of cuteness!

Jed C.

Place rating: 2
London, United Kingdom

I ‘Wonder’ why they didn’t think to arrange the stuff for sale further back from the aisles. Having stuff piled on the floor, the walls, hanging from the ceiling is all good enough but the aisles are wide enough for about one and a half people at a time. Walking around, finding something you want, not actually pushing someone. all impossibilities in this shop. They sell girls stuff, basically… from stuff you hang from your bedroom ceiling to pining on the wall, to putting on your mantlepiece. There is an underlying pink theme to the whole place, so don’t go there if you’re a man. If you’re a girl, don’t go there if you don’t like edging between a shelf of valuable porcelain goods and a woman with her baby in a pram. A nightmare of a shopping experience.

Laura Y.

Place rating: 4
London, United Kingdom

Girly girls will love it here! Wonders is a little shop that I wasn’t actually sure if it was for young children at first glance, but on going inside I was pleasantly surprised. It stocks a great range of über feminine home ware bits and pieces such as pillows, mirrors and jewellery stands. Everything is also extremely cheap at around £8 for a cushion and £1.99 for a cute bedside mirror. It has quite a Feng Shui inspired themes with ornaments and tarot cards. I do like this shop but some of the bits and pieces verge on being a little tacky so you need to be quite selective. Great for picking up something to brighten up your lounge or bedroom.