Yoobi

A western style sushi place good for casual lunch or dinner. The space is huge but menu is quite limited and they don’t serve alcohol (major let down!) Between the two of us we ordered two sets of makis and three temakis with mochi dessert at the end and it came to £45. If you’re looking for real sushi this isn’t the place but it’s good for casual meal.

Went to Yoobi for after work dinner and it was pretty good but not amazing.
Yoobi serves typical western style sushi with combinations such as spicy tuna and crab california. You can choose to have them as either hand rolls or as sushi rolls (which will cost ~£1.50 more).
Surprisingly the hand rolls are much nicer than the typical sushi rolls.
Another surprise was that the fish served on the sushi was freezing! I know sushi should be served cold. But not thaaat cold!
The mochi ice cream balls we had for dessert were also frozen solid.
Other than that there weren’t that many other faults (although service could be quicker and friendlier).
Although I wouldn’t rave about it I would probably go back because the flavours are there and it isn’t crazy expensive.

I can imagine it’d be good for lunch but we went for dinner and it didn’t really fit the bill.
The sushi on offer is pretty good (but also pretty expensive) with a range of adventureness depending on how niche you like your sushi.
The lack of alcohol and the café ambience does make it feel a little odd in the evening and there are places with better sushi (and less novelty) in Soho for lunch so I’m not sure if I’d go back again.

If you’re walking around in the Soho area and are feeling peckish, this place is great for a snack. Handrolls really hit the spot and they’ve got some nice creative combos. A couple handrolls can make you more hungry and they’ll add up in price so beware — you might as well go for a proper meal if you have more than a couple.
Service is good as the server was really attentive. Nice ambiance and great location right in the heart of Soho. 4 stars instead of 5 as the handrolls could be cheaper.

Very OK sushi. Would not be my first choice but the quality of fish wasn’t bad. The menu and way of ordering felt a little too «fast food» for being a sit down restaurant.
First off, they put broccoli in the miso soup. Huh? Very weird and somewhat off putting. Don’t get me wrong, I love broccoli, but in miso soup? Not the right taste/​texture combination.
The edamame had so much salt on it that I had almost a full plate of salt left over after shaking off all the edamame beans onto it.

Great quick sushi place for lunch. Service wasn’t the best, but the sushi rolls were great. For the location and price I’ll for sure be back!

Tasty sushi. They specialize in hand rolls and don’t have a crazy large menu but we tried three varieties and all of them were great. No alot of space to sit, so better if you can take out.

Very good food, decent pricing, unique atmosphere. Service was a little slow but this was a solid stop.

The freshest and most flavorful sushi I’ve found in London to date, and for a great price. The fish was incredibly fresh, the sauces perfect, and combination of flavor awesome. Cool ambiance, great place to take anyone

Sometimes, you just go to a place and instantly fall in love.
I fell in love with Yoobi, and I still think about it today.
In the middle of Soho, I walked past this strange place a few times. Hand rolled sushi? Why?
Being a sushi-​vore, my friend Martina and I decided it was definitely worth giving it a go.
The place is cosy and clean, and most of the dishes are prepared in front of you at the work station.
Their speciality is hand rolled sushi. You chose the filling, you chose the format, and you enjoy. They recommend 2 rolls if you’re hungry, 3 if you’re starving. I went for 2.
I stayed relatively traditional: one with tuna and avocado, another one with salmon. And some Green Tea Mochi for desert.
It did not disappoint.
The fish was super fresh, and the recipe just worked. The rice was not crunchy, and perfectly seasoned.
Om. Nom. Nom.
Perfect lunch. When can we go back?

Tried today for the first time, and have to say this is *the* perfect lunch spot in soho.
Tucked away in a tiny alley, we went at 12 so it was fairly empty still, though a few tables were occupied. It has a modern, fresh and colourful décor and tiny tables. It’s quiet, in a nice way.
They specialise in temaki rolls, but you can chose your base option (3 types of salmon, tuna, veggie options, etc.) and then pick between temaki or maki rolls, if sushi-​cones aren’t your thing.
I’ve ordered a citrus salmon temaki (delicious, also topped with tiny croutons), a seasonal miso soup and a set of salmon sashimi.
The temaki and the miso soup were the best I’ve had in a long time, though the sashimi was fridge-​cold which is really the only fault I could think of about this place.
Paid just over £10 for everything. Definitely will be coming back.

the sushi is amazing here and the seasonal miso soup is super yummy!
the staff is very polite and helpful.
Really nice place with a great atmosphere!
would recommend to EVERYONE! :)

Simple yet satisfying, Yoobi is the type of eaterie that I wish I worked next to; for their signature Temaki rolls are a good value and charismatic treat that I could easily gobble up. Food is served quick, clean, appealing to look at and super easy to consume. I had the spicy tuna Temaki roll as was specifically recommended by a friend. The seaweed roll was noticeably crispy and fresh in taste and texture and it is well balanced with the quantity of its sticky rice and tuna contents. There is a spicy sauce that gives the roll it’s ‘kick’ (thankfully not wasabi). I also tried the Tiger Prawns and Yellowtail Maki rolls, which were beautifully put together with chilli flakes or black seeds evenly sprinkled around each roll. With these I found the filling itself to be a bit lacking in flavour and substance but they were still pleasant bites, especially alongside the traditional soy sauce and wasabi combination with a small side of pickled ginger.
The drinks were uniquely authentic too, as the Aloe Vera with honey drink is from a Taiwanese bottle and is refreshing with a the usual aloe vera bits but no unnecessary addition of sugar whilst the Guava juice seems freshly bottled with a subtle guava pulp.
In short Yoobi is more simple than plain and more noteworthy than forgettable; a decent place to visit for a quick Japanese pit-​stop. I do wish it had a bit more variety on the menu but what it does offer is commendable. I would rate it 3.5 stars if I could.

Great food for a good price. Worth it!
Very cozy space not a tourist place. The service is great. Nothing to complain.
A gem right in the midlle of London

The food was awesome but the service was very disappointing! Our waiter gave our sushi to the people who has just ordered sitting next to us (by accident). Once we asked him and told him we’d been waiting for a long time, he just tried to cover it up. If he admitted to it and said sorry, it would have been fine, but instead he ignores us and never even filled up our water glasses! I’m not sure if this restaurant even has specific waiters for each table– maybe if it was a bit more organised it would run a bit smoother…
We felt very discouraged to go back here, which is a bummer since the food is good!

This place was fabulous! I absolutely loved the set up of the menu where you have the option of having your sushi in a cone or in a roll, then pick the kind of fish you want depending on seasonal sets. I ordered a spicy vegetable miso soup which was great to start off with. Then I went on to order a sun dried tomato and cream cheese sushi cone, then a smoked salmon rice cone. Both of them were incredibly fresh and were made to order. I would definitely return to this place as it was quick, cheap, and delicious.
They also deliver which is dangerous because I am always going to be tempted to order sushi!

Yoobi yoobi yoobi!
I came Friday to satisfy a rather serious sushi craving that I had. Hadnt heard of Yoobi before but reviews were pretty good so figured it could only be a good experience :)
Yoobi’s thing is their Temaki, which I had had (and made :-D) before but never a lot of. The flavours were good, and as you may know, i looooove myself some sushi on any night ending in a ‘-y’.
I kinda preferred the maki which all their temaki comes alternatively in because you can share it, but everything was still really good.
My only bugbear was that perhaps the rice was overcooked (?) because it was a little too «squidgy», but heir Miso was wonderful and I can see myself coming back :)
Staff were friendly and I loved the presentation of everything. As Kryten says, the first bite is with the eye.

Food of LOVE. Had the citrus salmon temaki and special El Smoky Chipotle (tuna) both with rice. Excellent taste. Service is very good, interesting this is the most European group of sushi chefs I’ve ever seen. Music and atmosphere is quite relaxing.

A year on and my review needs an update!
I come here as often as I can. This is not as often as I would like to. If I could eat here a couple times a week, I would. Yoobi is my favorite!
They’ve started offering table service in the evening which is sometimes a bit awkward, but generally pretty good. The food remains, as ever, delicious. 20 hour cured salmon with the pear slices = delightful. My standard order is some variation including the spicy tuna (which, depending on who mixed up the spicy sauce on that day can be warmly spicy or blow your head off awesome) and the citrus salmon. Citrus salmon is decidedly my favorite temaki offering. It’s bright and fresh and light and just delicious. I have once had the special king crab California roll temaki, and it was super yummy, but that one is just a touch pricey for my wallet to be eating on regular basis when I am perfectly happy with the amazing salmon options.
Giant handrolls, friendly service, and it’s easy to fill up a stamp card if you come even sort-​of often! So so good.

Came for a dinner within a group of 4 at 7:30. No reso, NO problem. The place is empty, not sure if thats a good thing or bad sign but oh well. Its a hand roll place, so if you want regular sushi bites you can have that too but its a little bit more expensive. £9.00 (regular sushi bites) vs. £6 (hand roll).
I had the spicy yellow tail and it rocked my world so I had to have 2. Yes 2. Don’t judge me. I was hungry. Plus the Unagi special roll. Yum town. I tried someones veggie soup and i gotta say, holy crap that was good. Miso soup but with a lot of veggies and tofu. It was really lovely.
They have a lovely lemongrass and ginger infusion tea concoction that was really nice.
Great service, plenty of space, great for last minute plans for a group. The food was really lovely.