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History
Established in 1945.
The Shoens launched U-Haul in the summer of 1945. The first trailers were bought from welding shops or second hand from private owners. Within two weeks of leaving Los Angeles, the first U-Haul trailer was parked on a service station lot and being offered for rent. By the end of 1945, 30 4′ x 7′ open trailers were on service station lots in Portland, Vancouver and Seattle, Washington.
An identity was established. First, the trailers were painted bright orange. Secondly, the name U-Haul Co. was established. Third, trailers were imaged on the sides and back with a sales message — «U-Haul Co.,» «Rental Trailers,» «$ 2.00 Per Day» — always advertising themselves whether on the road or on display. Lastly, trailer rentals were merchandised from service station outlets. A commission structure for dealers was established, and much of the early recruitment was done by a customer who was offered a discount on their trailer rental for establishing a U-Haul rental agent (now called U-Haul dealer