Appliance Direct

Specialties

Appliance Direct specializes in bringing the best appliances to our customers daily. We are a locally owned and a family appliance store. We are always updating our Appliance prices to insure we are the lowest in the Central Florida area. We specialize in Made in the U.S.A Appliances here are some of the brands we specialize in Whirlpool, Maytag, KitchenAid. A appliance Direct sells stainless steel French Door refrigerator, stainless steel side by side refrigerator, stainless steel built-​in refrigerators, washer, dryer, front load washer, front load dryer, Matching washer and dryers, Microwave ovens, Over the range microwaves, Brand new Stoves, ranges, dishwashers, Stainless steel dishwashers, black dishwashers, white dishwashers, stainless steel stoves, black stoves, white stoves

History

Established in 1995.

Applying Myself to Appliances.

At that time, we were a force to be reckoned with; I had to learn to do everything — sales, finance, advertising — I did it all. But I left Topline in 1989, as I could see the market was changing,” Pak reflected. «The competition was buying better and exclusively selling one brand. I knew this because I used to dive their dumpsters at night to get their price sheets (smiling). When I tried to explain their buying and marketing strategy to the people at Topline, they told me, ‘We’ve been doing this for 30 years, there is no way they can do what you are saying.’ If they had changed it would have been a different story, but I wouldn’t be where I am today

Meet the Business Owner

Sam P.

Business Owner

From Seoul to Satellite High

Arriving in April, the principal of Satellite High, who lived just three houses down from Pak, told him he should go to school. So, on his third day in the U.S., Pak became a high school student. «It was pretty tough; I couldn’t pronounce people’s names and was used to everyone having black hair,» he said laughing. «Fortunately I didn’t have any problems in math, so they thought I was a genius, except when I had to do a word problem. Then I met an English teacher, Mrs. Spain, who tutored me; she was great. After school I would study in the library until they closed.» Then he added, «There were days when I wanted to go back to Korea; everyone does.»

«During that summer the principal told me, ‘You can certainly go on from where you are or you can go back to being a sophomore, since your English is challenged.’ So I decided to go back to the 10^th grade and graduated three years later when I was 20.