PURA VIDA Color Studio

Ann Arbor, United States

4.3

Open now

6 reviews

Accepts Credit Cards

Contacts

QR code, vCard

Telephone:
+1 734-757-6210
Website:
www.mypuravida.com
Address:
207 S 4th Ave, Ann Arbor, MI, 48104
Downtown Ann Arbor
Nearby public transportation stops & stations:
0.4 miRoute 6 & 36
0.5 miAnn Arbor Transit Authority, Bus Line 6
0.5 miBlue bus Stop and Routes 6, 36
Categories:
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Bussiness info

Accepts Credit Cards
Yes
Parking
Garage, Street
Bike Parking
Yes
Wheelchair Accessible
Yes
Good for Kids
Yes
By Appointment Only
No
Hair Types Specialized In
Coloring

Today

Today 10:00 am – 5:00 pm
Open now
Local time (Ann Arbor) 11:05 AM Saturday, June 21, 2025

Business hours

Monday –
Tuesday 10:00 am – 8:00 pm
Wednesday 10:00 am – 5:00 pm
Thursday 10:00 am – 8:00 pm
Friday 10:00 am – 8:00 pm
Saturday 10:00 am – 5:00 pm
Sunday –

Description

Specialties

At PURA VIDA Color Studio our mission is to create an enviorment and experience that relaxes the mind and body enabling each client to have fun and enjoy their time in our care. Here Italian style meets the Costa Rican inspired Pura Vida (life is good) vibe. And while you relax, we will use our skills to bring out and enhance each client’s personal beauty and style. While haircolor is our specialty, we do offer a variety of services such as cutting, styling, texturizing, precision color, silk treatments, artistic cuts, extensions, fabulous blowouts, bayalage highlights, NaturalTech treatments, conditioning treatments, and facial waxing. We proudly feature the Italian haircare line Davines

History

Established in 2010.

Raine and Walter Reggans developed PURA VIDA Color Studio with the expectations of providing the highest quality of service with warmth and friendliness. Specializing in color services, we are committed to providing exceptional color and hairstyling to every client. We strive to provide more than just a style for for our clients, we want to give them an uplifting experience that makes them feel «Pura Vida». We provide individualized service. Stylists at Pura Vida will listen carefully to what you want achieve and base our suggestions on your lifestyle, hair texture, and hair condition. Our stylists will combine creativity with reality to find the perfect color and style to bring about the best results for each client. To help our clients keep their great haircolor and style we feature the Davines hair care line.

Meet the Business Owner

Raine R.

Business Owner

Raine is a Master Colorist who has earned the title of being an American Board Certified Haircolorist (ABCH). She has also trained at Vidal Sassoon for both color and haircutting. Her philosophy when coloring is to maintain health and shine. This is achieved by means of the techniques and products she uses. She uses the Italian haircare line Davines for both coloring and styling. She has a special niche for creating haircolor that doesn’t look colored. This creates a natural sustainable effect.

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6 reviews of PURA VIDA Color Studio

No registration required
Place rating: 4
Newtown Square, PA
I let a few more days go by and I’m much happier. The fuzziness in my hair has gone down, and the color’s looking better. I still wouldn’t repeat the flamboyage, it just hurt too much on my scalp. But I did really like the cut Christy gave me.
Place rating: 5
Washtenaw, MI
I saw a girl with an amazing haircut serving drinks at a local watering hole, and I had to ask her who cut her hair. Her answer: Gabriela at Pura Vida. I went there and got my own completely amazing cut. Exactly what I asked for, super-​cute, and EASY. No prep-​n-​primp needed — it just falls into place. That’s a cut worth its weight in gold. The salon itself is cute, too. (And by the way, maybe it was cash only when the previous reviewer went, but it isn’t now. Brandish your credit card freely.)
Place rating: 5
Indianapolis, IN
This review is for a particular stylist… Christy! She is an awesome stylist, trendy, and has a good eye, for color and what best suits each individual.
The salon itself, gets the same high remarks!
Nothing worse than getting a bad color (or a haircut) that doesn’t fit your face… WON“T HAPPEN HERE! Highly recommend!
Place rating: 4
Ypsilanti, MI
Raine recently colored my hair and I have received many compliments on it. I have not tried her for a cut yet (didn’t need one when I saw her) but am excited to go back and try her out for a cut too!
The salon is nice, not too trendy or mainstream, very comfortable.
She did tell me when I was scheduling that it was cash/​check only which I appreciated knowing in advance.
Place rating: 4
Wayzata, MN
I recently got my hair cut by Raine at Pura Vida and she did an absolutely fantastic job. I’ve never had this hairstyle cut so well — it looks great even when I don’t style it! She also gave me some tips on hair styling and heat care.
The reasons I gave 4 stars instead of 5 is because the haircut was pricey, at least in my opinion: $ 50 if I remember right. They also only accept cash, so you have to make sure you plan ahead and have some.
Overall though I liked the place a lot and I love my haircut. I would definitely recommend it to others if they can afford it.
Place rating: 4
Ann Arbor, MI
Just got an adorable cut from Gabriela last night — she did a great job! I saw a woman leave who had just gotten a cut and color from Raine and she looked *phenomenal* so I can definitely vouch for the skill level here.
The space itself is bright and airy and it’s fun to people watch through the big windows onto 4th Ave. I believe they opened just this past fall and it still feels like they’re growing into their new digs a bit, but that’s to be expected.
Also: cash only! I give them props for not bowing to credit card fees, but I don’t really know if you can get away with going cash only for something like haircuts and color, especially in card-​happy Michigan. I personally find it very inconvenient. I’d come back, though, so I’d say PURA VIDA is worth a trip to the ATM.