This shop is super cute and has much more than just cheese. The gift shop includes lots of fun Green Bay Packer souvenirs as well as other fun gifts — margarita glasses, magnets, scarves, etc. They also have several other local Wisconsin products — honey, salsa, sodas, beer, etc. Now, THECHEESE! As you walk the store, there are samples everywhere. Everything is fantastic. They have many cheese varieties including some specialty combinations. If you are looking for a gift, there are gift baskets as well as small cheese blocks shaped like some of Wisconsin’s favorites — football players, footballs, Bucky Badger, etc. Be sure to pick up some of the fresh cheese curds. You won’t be disappointed!
Bob C.
Place rating: 5 Freehold, NJ
What a great pit stop!!! Souvenirs and food! And cheeses!!! And if you love grilled cheese sandwiches have one here. I had the Deluxe: 3 cheeses, Muenster, Swiss and Cheddar on Sour Dough bread. Out-of-this-world good!!!
Hardev G.
Place rating: 5 United Kingdom
Great place to park and spend some time looking around. Their factory is right there so all the stuff is literally fresh. Must try the samples, they actively encourage you to try. The chocolate cheese was very good. All in all a very nice place if you enjoy cheese and the staff working are a complete joy to talk to I’m happy I found this place will be back for sure
Martin G.
Place rating: 5 New York, NY
So, as someone with lactose intolerance, I wondered why in heaven’s name would I come here? Well, read on. I visited Appleton for a work trip and having never visited before I had no idea what Wisconsin was like. Of course I knew the state was known for cheese but wasn’t sure if that would be anything different than any other place. During my trip, I met a local who said that a visit here was mandatory. She also said try the cheese curds. The who? Cheese curds. Ok. I’ll try them. So I drove here today on my last day and sampled some cheese. Good stuff. Noticed the souvenirs, very cute. Then went to the back of the store and saw a little sample area… Next to it were packaged cheese curds. Hmmm. So I tried a few. Then, a few more. I walked around the store a bit and found myself heading back to the curds. Then tried more. I literally ended up being«that guy» that walks around the samples repeatedly while trying to act like like the sample was my first. Looked around to see if anyone was noticing me eating and eating these samples. I finally decided, yes, I will buy them. So I picked up a few fresh packages, some frozen too(for the plane) and a ton of other cheese. I ended up spending $ 90 on cheese — and don’t forget — I’m lactose intolerant. I can’t wait to have these curds(which were made today. And they squeaked!) not to mention some of the other many many many varieties of block cheese I bought. They have a ton of flavors and were some of the nicest people I met. The folks in Wisconsin are super and I can see why they are known for cheese. They have done it right!
Susie Q.
Place rating: 4 Chicago, IL
In Appleton but a decent drive to get there. Cute place. Cheese, crackers, beer, gift and Packers items. Cheese slicer came highly recommended by another customer. So I bought it. Was she the owner’s sister??? LOL
Rhee C.
Place rating: 4 Arroyo Grande, CA
Great place to stop, just the sort of place you’re looking for if you’re visiting Wisconsin as a cheese-lover. There are lots of things to browse, from gifts and collectibles to souvenirs and(of course) the cheese of all kinds. We only had the budget for inexpensive souvenirs and this place offered those(like postcards, magnets, and keychains). We appreciated being able to select cold drinks and also milk for our preschooler. I found the cheese prices high but there’s not much you can do about that(we have cheese in California too so I know how it is)! This store is a good place to take photos for your souvenir album because it’s Cheesehead central(everything and anything made out of foam«cheese» for the Packers fan on display on shelves around the store). One guy(a visitor) was taking endless selfies of himself with the shelves behind him — the décor is fun and amusing. Another fun thing here is the map in the entry — you can ask for a glasshead pin at the checkout and mark your hometown on the map. It’s nice for visitors to think of that pin marking their visit after they’re back home.
Tasia C.
Place rating: 5 Scottsdale, AZ
Recommended by locals — my grandparents! Awesome place with all the CHEESE! and other stuffs. We picked up some fresh cheese curds and various other cheese related things. Wish I had more time looking around but we were on a time crunch so give yourself some time to peruse.
Sheryl M.
Place rating: 4 Neenah, WI
Good selection of local and domestic cheeses, with a few too many novelty cheese(cheeses with chocolate or blended fruit). Ample selection of crackers, although the wine snob in me didnt buy a single wine. I have to say i was a tad disappointed bc i was expecting a little more from the imported varieties, but alas there were so few. My quest for a brie(from France, not Illinois) continues. If you can stomach cheese curds, boy do they have them! Cute little deli serving sandwiches.
Roger G.
Place rating: 1 Kimberly, WI
I tried to place an order for 7 different gormet baskets and was stunned at the poor service. On hold for over 15 minutes, with 5 minute interruptions from the operator who didn’t know what was going on. Finally, when I requested to speak with the manager, she become testy and defensive. Again, put on hold for 5 minutes, and then the line went blank. She hung up. Look, they have good products, but their service is terrible.
Herbert A.
Place rating: 3 Little Chute, WI
I love cheese. It does typically clog me up, but the cheese at this place didn’t. The taste of the cheeses here were nothing to write home about, but at least I stayed regular.
Lyndsay K.
Place rating: 5 Peachtree Corners, GA
The cheese curds here were awesome! And what a great thing that they were frozen so they survived the plane ride back to Atlanta. I took a bunch of cheese back with me — including the smoked string cheese, sharp cheddar for a friend and the cute little piece of cheddar that was in the shape of a cupcake. Only problem was my GPS wouldn’t recognize the address so I had to get creative. It’s worth it.
Mark K.
Place rating: 4 Columbus, OH
I should have checked out Unilocal first– I didn’t notice the fried curds either. I did, of course, get fresh ones. I’ve liked curds for years but only had same-day fresh ones recently, and they’re tons better. They had plenty of cheeses, and samples of some. Also the cheese fudge(cream cheese, not chocolate and cheddar…) Very, very good. A decent assortment of sausage, beer, wine, etc. And yeah, tourist knickknacks, but hey, just walk right past. I did go over there to watch the cheesemaking video, and thought about getting Wisconsin«cheese» coasters…
Ashlee V.
Place rating: 3 Kaukauna, WI
I’m from Kaukauna, so I’ve been dragging my heels about writing something for this place, given I haven’t been home very much in the last four years I’ve been in college. But I went home this weekend and showed my significant other around the area and this place was mandatory. There are two reasons to come here; I don’t know why they bother with all the little knick-knacks and do-dads, but don’t bother. Just do yourself a favor and go straight for the cheeses and the fudge. I’m sad they don’t have Pavarro(it’s a nutty-flavored, Dutch cheese), but it’s hard to stay sad when they’ve got some of the best flavored cheddar and other types available. And the fudge. The fudge is unforgettable. Just do it. You will not regret it. Even if you can’t make it to Little Chute? You can order it straight from the company. Do it, give it a shot. They’re worth your business.
Ed F.
Place rating: 4 Cedar Rapids, IA
A very nice cheese shop with a better than average selection of cheese, spreads, sausage and other specialty foods as well as a gift store. The curds are tasty with that prerequisite«squeak» and hint of salt. They’re a great bargain at $ 3.79/lb. They even sell them frozen to keep for the long trip home.(I didn’t know they sold them fried, I gotta try that next time). I have a feeling Simon’s will be a regular stop for us as we travel to the north country.
Sam y.
Place rating: 4 North Las Vegas, NV
I kept ordering fried cheese curds until I was dragged out of the store. I probably would have missed my first regular season game at Lambeau Field if my sister and cousin didn’t drag me out of the store. Next time I am in the area for a game I’ll have to come in a few days earlier so I will not be disturbed at Simon’s.
Sheri H.
Place rating: 5 Flat Rock, MI
My boyfriend is from Appleton, Wisconsin, and each time we go visit we have to stop at Simon’s on our way back to the airport. Gotta get there as soon as they open and get those fresh cheese curds!
Jean L.
Place rating: 3 Boston, MA
I gotta say, this place was surprisingly good. They have a lot of variety of cheese including chocolate fudge cheese, salami cheese, bacon cheese.etc. The super sharp cheddar, aged for 5 yrs, was great for those who loves the sharpness. They also offer cheese sandwiches at the shop. The ham&cheese sandwich was totally worth the calories!