Empirical Path

Specialties

At Empirical Path, our web analytics, split testing, and market research consultants focus only on measuring your marketing and your markets.

Our web analytics practice tells a story from your numbers by fixing software, customizing reports, testing pages, and translating data into insights. We make your Google Analytics, Webtrends, or SiteCatalyst metrics more trusted, complete, and actionable.

Our market research practice takes your customers’ pulse by synthesizing online surveys, third-​party data, and targeted interviews. When you’re entering a market, launching a product, or honing your message, we surface customer needs and opportunities.

History

Established in 2003.

Founded in Washington, DC by Peter Howley in January 2003

Western office opened in 2007

Atlanta office opened by Jim Snyder in January 2010

Chosen as Google Analytics Certified Partner in February 2010

Meet the Business Owner

Peter H.

Business Owner

Empirical Path was founded in 2002 by Peter Howley, a seasoned consultant, strategist, and manager. Howley has advised diverse organizations — from household names to startups — in media, finance, retail, not-​for-​profit, and government.

Howley developed Empirical Path’s data-​driven approach while at strategy consultancy Bain & Company and in the MBA Program at Harvard Business School. He started the Business Research and Analysis practice at social marketing firm Noral Group International.

Howley led market research and web analytics at wash​ing​ton​post​.com, then headed the advertising effectiveness product line at the internet’s largest ad network. He has earned Omniture and Google Analytics certifications.

Contact Peter Howley at (505) 856‑6131 or via email.