Latona’s Website Broker

Specialties

We sell money-​making web properties. Mostly, we sell established websites with visitors, transactions and revenue.

At Latona’s we know that it can be risky buying someone else’s website. That’s why we go through great lengths to help you verify the traffic, revenue and history of the site. All transactions are closed through well known escrow agents. Our expert dedicated website brokers will help you analyze the fundamentals of each deal. We feel that you should know the net present value and your internal rate of return and other fun financial stuff. If you don’t understand those terms, we’ll teach you. If you do understand them, we’ll help make your job easier.

History

Established in 2004.

We started out in the domain name business. Times were good in the early years. Premium domain prices hit an all time high in 2007. In 2008, the economy crashed and everything changed. No one wanted to buy a high priced domain when they could buy cash flow on the cheap because the market was depressed.

So, we made the decision to alter our business model and focus on developed websites with traffic and revenue. We dropped the requirement that the site needed to have a premium domain. We decided to only carry inventory that had cash flow.

It was the best decision we ever made. We have no become the biggest player in the market, selling 10s of millions of dollars worth of sites, every year.

Meet the Business Owner

Rick L.

Business Owner

Rick Latona is a 20-​year veteran in the Internet industry. He has expertise in the field of domain names, web hosting and brokering of small internet businesses. He’s a graduate of the prestigious OPM Management program at Harvard Business School. He’s well-​connected and respected throughout the industry. Rick has extensive experience in international business having managed offices and staff in The Netherlands, Panama and The Philippines.

Earlier in his career he held founders shares in Interland, Inc, a hosting company, which was once the largest in the world, it went public in 2000 (NASDAQ INLD) and is now Web​.com (NASDAQ WWWW). Rick was there from 1996 through 2001 and managed the explosive growth in sales from startup through the IPO. He’s since founded various successful startups such as Latona’s, a leader in domain and small internet business brokerage, inteLend, which lends against domain names as collateral, as well as Site Matrix, a private equity fund for domain names.