Marketing Connections

Bedford, United States

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Description

Specialties

Since 1984, Marketing Connections has helped sales and marketing executives accelerate their revenue results by being an extension of their internal teams.

We cover all aspects of sales, including; building a contact database, account acquisition, and closing the deal, as well as market research programs, win/​loss opportunities, and customer satisfaction surveys.

The rich account intelligence we develop in our calls and deliver through MCCIQ data analytics gives our clients a true competitive edge. Our expertise is driving client revenue for complex technology products or solutions.

Meet the Business Owner

William M.

Business Owner

William (Bill) Mills serves as Chairman of the Board of Directors and CEO of Marketing Connections, and provides broad business expertise gained from many successful, entrepreneurial ventures. Previously, Mr. Mills was President and COO of Software Business Technologies, Inc., known as SBT Accounting Systems, a developer and distributor of open-​source accounting systems for the mid-​market with a network of over 3,000 resellers.

In 1996, Mr. Mills merged his software-​consulting firm, PSI Systems of Atlanta, GA, which provided business automation and accounting software and services for wholesale distributors, with SBT. From 1996 to 2000, he doubled the revenue of SBT, both organically and through acquisitions. In July 2000, SBT was acquired by ACCPAC International, a division of CA, Inc. and after the transition period, Mr. Mills resigned to spend full-​time on his various investment opportunities.

Mr. Mills lives with his wife, Launi, in Palm Coast, FL.