Parallel Path

Specialties

Parallel Path is a digital marketing agency that specializes in socially-​driven, multi-​channel user engagement where each channel impacts the others. Tactics are always evolving, and social networking and personalization is increasing. Online marketing should not be an afterthought once a corporate website is designed and published.

We believe that online marketing should be done in conjunction with an overall marketing and brand development strategy. We believe that the full value of online marketing can be realized. Most importantly, we believe that online marketing is a data-​driven evolution where valuable data about the entire customer lifecycle, both online and offline, are used to achieve the greatest successes for our customers.

History

Established in 2005.

Parallel Path began with the owner (Brian Cleveland) running some limited paid search on Google for clients of his hardware testing lab. Soon afterwards, he brought on co-​founder Bryan Boettiger to help with building a strategy and customer base for the new offering, and split Parallel Path into a separate company.

Today, Parallel Path offers a wide variety of services to their clients including paid search, SEO, web analytics, landing page design, tracking solutions and conversion optimization.

Meet the Business Owner

Brian C.

Business Owner

Brian founded Parallel Path in 2005 after successfully implementing online marketing tactics to grow his engineering firm, Percept Technology Labs. As the CEO of Parallel Path, Brian has grown the company 30% year-​over-​year. A graduate from Cal Poly’s School of Engineering, Brian had a successful engineering career with several start-​ups and holds six patents in information technology. When he’s not busy engaging with staff and clients, he develops predictive models for online campaign behavior. Brian has spent the last 18 years building strong, sustainable companies and has been honored to play a pivotal role in Boulder’s thriving tech start-​up scene. A native Californian always on the prowl for the perfect wave, Brian swapped body surfing for skiing over 30 years ago to come to Colorado with his wife to raise their three children — now young adults in college.