Pro Force Law Enforcement

Great place with a ton of merchandise. The store is fairly small and is often crowded with a whole lot of customers. Employees are super friendly, sometimes a bit too friendly and that’s why I only give them three stars. It’s nice to chit chat while the transaction is getting done but when there is more talking then working going on it leads to longer wait times and more frustrated customers. The last couple of times I’ve been there I’ve waited an hour to an hour and a half and two of the sales associates were dealing with the same customer from before I arrived and they were still dealing with them after I left and there was a lot more talking than working going on.
Over all the staff is very friendly and knowledgable. They often have the hard to find stuff but you just have to plan on being there for a few hours, so be ready to stand around for a while and very possibly be crammed in like a pack of sardines but eventually you will get what you need.

If you value your time at all, find a different place to shop. Unfortunately, since they are owned by Davidson’s, a very large distributor, they often are the only ones in town with what you want in stock. The employees are nice enough but sloths or garden snails move faster.
By the way, if you are a LE professional and are getting advice on ballistics and terminal performance from a gun store clerk instead of the SME from your agency, you need your head examined.
(Edited to add: The employees here are always friendly and helpful to whomever they are serving. It’s just that there are too few of them and the setup seems inefficient. And to clarify, the store clerk did not necessarily give out bad info re: terminal ballistics. It is shocking to me that people who carry a gun for a living rely on information from a store clerk rather than the subject matter experts.
The manager called today, likely in response to this review. It is nice to see they are trying to address the efficiency issue. I sincerely hope things change for the better. I would certainly buy from here more often if making a purchase didnt cost several hours out of my day.)

I enjoy coming here. They have the hard to find item I was desperately searching for. Not to mention; I can visit my Dad when I come out to Brea. Only downfall is the long, long wait. Other than that l, I will wait just to get the hard seeking items. Thanks guys!

Over the years, they’ve earned my business– and I drive out of my way to buy here. Knowledgeable, helpful staff with good pricing on products; I follow their email specials. My in-​store experiences have been consistently top notch. If you check my reviews, you’ll see I don’t give every business 5 stars.
If you’re a public safety professional, Pro Force should be on your short list.

Proforce is my choice for gun purchases. The staff is knowledgeable, fun and courteous. The mgr Austin is nice and knows his stuff. I’ve never had a bad experience with Austin, Sam or pretty much the entire staff. My boyfriend and I have been here several different times of the week (weekdays and weekends). I prefer going on a weekday as it is less busy. Saturdays are usually pretty busy but the staff works hard to make it go fast. I don’t complain about wait times because i think its the customers who show up wanting to do in person research of weapons. Not that hard people we all have the internet do your research. Want to know how the gun shoots go to your nearest range and shoot it.
Pros:
They have a great selection and cheap prices on Glocks. We spend alot of here and will continue to do so.
they have coffee, water, snacks and direct tv in the lounge. Can’t complain while im waiting.
Cons:
They need monsters and club soda in that little fridge in lounge.

Bought my 45 H&K here.
Salesman was rude and condescending. Talked to several others who had the same experience, I will never go back here.

Their prices are great, but I would rather spend more money somewhere else. Their customer service is hands down the worst. The arrogance of knowing you have cheap prices gives you no right to talk to people over the phone the way you do. I called a few times to price weapons to see if it’s worth my hour drive and also to see availability for the drive. The phone conversations with their employees were beyond rude. At one point I was in the middle of saying thank you for your help when they just hang up on you making you feel stupid. I get you are busy, but I rather leave a message on a voice mail then be treated the way you treat customers.
I’ve spent a lot of money there in the past 13 years and I won’t spend another dollar !

Always great service! Friendly and knowledgeable staff! If your LE, Fire, Fire, EMT or Paramedic I would definitely recommend Proforce. Prices are usually cheaper than most.

Waiting time is ridiculous! Pack a lunch it will be hours before someone helps you. They need more than two guys working the counter. Once in a while someone pops their head out from the back but it’s rare. If you can find your gun somewhere else than get it their.

This was my first time buying from this vendor and Had a fantastic experience. The trick is to show up early as it gets really crowded really quick. Cody was extremely helpful. He Had a vast amount of knowledge on all the items they offer. I will definitely be coming back.

Customer service was fantastic everybody here very knowledgeable (Down side) my husband and I had to wait two hours to purchase a gun on a Saturday morning as for the people in front of us they got tired of waiting and left. They really do need more counter help or make it possible to make an appointment so you get seen right away and you don’t have to stand in line for two hours.

Nothing’s changed… Heard the same story, we will call you! Wait several months but never in stock… My buddy goes to Addax Tactical in San Fernando and ORDERS the same gun. It arrives 4 days later from Glock and there you have it — great customer service. This place is lying to you, they just do not want to order these guns for you. Save your precious time and go to Addax Tactical!

Here’s the short, short version (like the wedding in «Space Balls»):
Go find what you want from another store so you can touch/​smell/​get a good vibe, then rent it from your local range, borrow from a friend and then come here to purchase. Unless you work non-​traditional hours and have weekdays off, expect to wait on a Saturday unless you get here early.
Decent selection of long guns and many handguns; however unless you’re an active LEO, good luck as probably two-​thirds of the handguns are off-​roster.
Took me a hour to pick up my shotgun, but did get a Streamlight TRL-​1 in the process.

I have purchase several guns from this vendor and each time they have offered the best price that I could find anywhere. Many of their prices on their weapons are priced very competitively and they offer the Glock «Blue Line» I have picked up several of my Glocks that I own from this place for about $ 396 each. Their employees are also very knowledgeable about each of the weapons that they offer. Of the many Police/​Mil/​LEO stores in the surrounding areas I would say this is the one that stands out in price and customer service and they have a wide selection of weapons, gear, and ammo. Oh btw you might be able to snag cases of .22lr ammo, at least until they last.
Pro:
–Competitive pricing
–Knowledgeable Staff
–Wide selection of gear, guns, ammo
Cons:
–Not for general public (Only to Police/​Mil/​LEO/​Security)
Overview:
This place is great if you want to pick up your duty or off duty weapon at a great discount. I’m not too sure if even any other stores offer in stock «blue line» guns. They also have everything you need, its like a one-​stop-​shop. Great store!

They have the cheapest prices for Glocks since they sell the «Blue Label». I am a long time customer and probably spent thousands of dollars at this location. Unfortunately, their customer service is lacking. You have to wait HOURS before you can buy something. They need more employees to facilitate the number of customers. In my most recently stop at the store, I wanted to pick up two magazines for one of my Glocks. I had to wait 2+ hours until someone helped me. I would have left but no one else has the magazines. What happens if another law enforcement store opens up and has better customer service? I think Proforce would lose a lot of business. I am not the only one who has experienced the 2+ hour wait… Many of my coworkers have too and they have decided to go elsewhere.

While I know it was a Saturday afternoon, and extremely busy, ProForce had the worst customer service I have ever experienced. While I can’t speak for all of the staff who worked there, the one staff member who I encountered was extremely rude. Will never spend my hard earned money or ever return to this place again.

Are security guards welcome and does the blue tag price go them as well? I’ve been wanting to buy a flock 17 or 19 gen 3 I work with odo off duty officers so I wanted to ask your opinion and what should i bring basic Gaurd card credential and fsc and government I’d DL?

A co-​worker mentioned ProForce when I said that I was looking to purchase a Glock 19 3^rd gen.
I priced around, most wanted $ 499 but ProForce had it for $ 399.
Here’s what people don’t know. The weapon comes with 3 mags which came with my purchase.
Most stores will open the case, take a mag or 2 out and then sell it to you. Know that before going in. Thus, making you buy mags that you really already paid for.
ProForce has great customer service, they call you by your first name and I’m glad I was referred to them.
Thanks

I Love this place! Jake is the go to guy along with Luke, respectful staff and awesome customer service, the staffing 3 – 4 years ago sucked. A lot has changed since, the right management and staff is key! Thank You ProForce!

The wake of the Sandy Hook Elementary School shooting in 2012 created a fervor amongst law-​abiding citizens (LEOs included) to scramble and buy firearms out of fear of a possible pending ban, and changed the gun store scene dramatically. The ProForce store in Brea was not exempt; where it was once a sleepy shop with just a few customers taking their time browsing the selection of firearms, there is now a ticket dispenser to help the crowd of law enforcement and security professionals get orderly, personal service. It isn’t unusual nowadays to see between 10 – 30 customers jam-​packed inside the store, patiently (albeit frustratingly) waiting to be attended to.
That said, the crew at ProForce (Mark, Austin, Chase, Jake, Sean, and Sam to name a few) do their best to serve their customers in a timely manner and are very professional, courteous, and personable. They have proven to be outstanding purveyors of firearms, accessories, holsters, flashlights, gear, etc.
I’ve been shopping here for almost a decade now, and will continue to do so!