Wheel & Sprocket

Brookfield, United States

3.1

Open now

14 reviews

Accepts Credit Cards

Contacts

QR code, vCard

Telephone:
+1 262-783-0700
Website:
wheelandsprocket.com
Address:
13925 W Capitol Dr, Brookfield, WI, 53005
Categories:
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Bussiness info

Accepts Credit Cards
Yes
Parking
Private Lot
Bike Parking
Yes
Wheelchair Accessible
Yes
Good for Kids
Yes
By Appointment Only
No

Today

Today 10:00 am – 8:00 pm
Open now
Local time (Brookfield) 5:48 PM Tuesday, June 3, 2025

Business hours

Monday 10:00 am – 8:00 pm
Tuesday 10:00 am – 8:00 pm
Wednesday 10:00 am – 8:00 pm
Thursday 10:00 am – 8:00 pm
Friday 10:00 am – 8:00 pm
Saturday 10:00 am – 5:00 pm
Sunday 12:00 pm – 4:00 pm

Description

Specialties

Wheel & Sprocket Brookfield is here to help share our passion for cycling bikes and services for every type of rider and every types of bikes.

Core Brands:

Trek Bikes, Felt Bikes, Electra Bikes, BMC Bikes, Colnago Bikes, Bontrager, Shimano, Thule Rack, Active, Travel, Pack and Pedal, Pearl Izumi, Louis Garneau, GORE, Continental, Kryptonite, Bell, Giro, Sidi, Hammer Nutrition

Hybrid Bikes, Road Bikes, Mountain Bikes, Kid Bikes, Tri Bikes, Cross Bikes, Upright Bikes, Cruiser Bikes, Fat Bikes, Bike Fits, Car Racks, Bike Repair

Supporting Local Community:

Wisconsin Bike Fed, Milwaukee Girls and Boys Club, Team Pheonix, VA Adaptive Sports Clinics, My TEAM Triumph, UPAF Ride for the Arts, Bike Wisconsin GRABAAWR, MS 150, Ride on the Wild Side, USAT Age Group Nationals, Wheeling for Healing, Tyranena Oktoberfest

Full bicycle repair as well as elite program offerings.

History

Established in 1973.

Chris Kegel, current Owner/​President, was one of Wheel & Sprocket’s first employees. He started as a part-​time mechanic while in college. In 1979 Chris became full partner & in 1989 became Owner.

Awards include: 20 years as Top 100 Bicycle Retailers & Top 10 Trek dealer in the Nation. Also recognized as #1 Bicycle Retailer of the Year by NBDA & WI only Bicycling Magazine’s Best Bike Shops in America’s while voted into the Top 100 Workplaces in WI.

Supporting Riders from the Start describes Wheel & Sprocket’s community involvement having supported most every cycling event right from their start including UPAF, JDRF, MS Best Dam Bike Ride, Trek 100 & Bike Wisconsin. At a National level, Chris is a founding member of Bikes Belong, Bike PAC & served as board member of NBDA, LAB & IMBA.

Local bike projects like Ozaukee Interurban Trail, reopening of Kettle Moraine trails & Mequon WI becoming a bicycle-​friendly community were a product of Chris’ and Wheel & Sprocket’s commitment to cycling.

Meet the Business Owner

Chris K.

Business Owner

One of the first Wheel & Sprocket employees back in 1973.

Wheel & Sprocket also recommends

Wheel & Sprocket

29

reviews

Bikes

,

Bike Repair/​Maintenance

,

Cycling Classes

Chris K. says,

«Great part of the Wheel & Sprocket family»

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14 reviews of Wheel & Sprocket

No registration required
Place rating: 1
Milwaukee, WI
I had a very disappointing experience with the lack of customer service. I had to ask for assistance and was not impressed with limited knowledge the employee had. I came in to buy a specific Trek bike, but will be purchasing it elsewhere. I won’t be a repeat customer.
Place rating: 1
Brookfield, WI
Purchased 2 Trek bicycles from W&S at their annual bike expo and have always had good service with any adjustments and repairs. Came in for requested bike tune up and was quoted unnecessary repairs per other bike shop in Brookfield. Sorry lost as a customer and would not recommend for repair work.
Place rating: 4
Brookfield, WI
Special Thanks to Shaunie for her professional guidance and assistance with several of my recent purchases. Her knowledge and customer oriented focus is rare in today’s business climate and her experience and insight is welcomed to the consumer decision making process.
Though I have used W&S for many years, a recent purchase of bikes and a carrier, along with Shaunie’s patience and recommendations, reminded me of why I continue my patronage here.
Also, high marks to Nick in Service for his continued expertise in keeping me on the road and running efficiently.
Place rating: 1
Pewaukee, WI
I called this location for Wheel & Sprocket to make an appointment for have my bike tuned up. I was told over the phone that appointments were not accepted and that if I dropped my bike off the next day, it would take about a day to get my bike back.
The next day (today) and over my lunch hour, I took my bike to the same location to drop it off for service. The gentleman behind the service counter told me it would be one week before they could get to my bike and I could take my bike back with me, then bring it back in on 7⁄27. He then proceeded to make an appointment for me to bring it back in on 7⁄27.
In my book, this is poor customer service. Not only was I given incorrect information over the phone, but my time was wasted by taking my bike into the shop on a day when it couldn’t be serviced. In the future, Wheel & Sprocket may want to create an appointment policy. Or, if they already have one, they should inform all employees of this policy.
Place rating: 5
Villa Park, IL
I purchased my first road bike from Wheel & Sprocket over Memorial Day weekend. I spent close to three hours with Jamie, Jon and Collin to find and fit the perfect bike for me. Each team member shared their own insights and pointers about riding, fitting, and bike maintenance. Even though the store was busy, I received the tailored attention I needed as a first time buyer. My experiences with these employees made me feel very confident and happy about my investment!
After a few weeks of riding, I brought my bike back to the store with a few questions. Jon & Collin once again worked with me for about an hour making some additional fitting adjustments. Once again, they both shared valuable insights about my riding form.
I am very pleased with my experience at Wheel & Sprocket! Although I will not need to purchase another bike for a while, I will definitely start my next search at the Brookfield store!
Place rating: 5
Milwaukee, WI
I stopped in on Memorial Day to look at a few Trek Superfly and X-​Calibers. One of the employees (Parker Mccoll) suggested I take a look at a 2014 Stache 8 they had left over. I ended up with a really good deal on a bike that I absolutely love.
Parker had great product knowledge based in personal experience. I’d strongly recommend buying a bike from him, and will likely do so again myself in the near future.
Place rating: 5
Chicago, IL
We just purchased a bike for our daughter and had excellent help from an associate named Parker. He was very knowledgeable, helpful and made for an enjoyable purchase experience. Highly recommend his assistance — very professional!
Place rating: 4
San Francisco, CA
There are only several Trek dealers in the Milwaukee area and when deciding to purchase my new bike, it made sense to check out Wheel.
In April 2014 I bought my first Trek. It had been around 10 years since my last bike purchase and I wanted to pick something up from a shop that I know. I had a few experiences at the Fox Point location, which is my most frequent location, but they didn’t have the model I was looking for. Brookfield did. Which means, I made the hike all the way in the opposite direction.
I really enjoy the service here. Possibly more than the other shop. It was early spring so the store wasn’t terribly busy. The employee I worked with was super helpful and walked me through everything I needed. I even bought the service plan on my bike. Sweet that it cover the annual tune-​up. After two tune-​ups it pays for itself! Definitely worth it.
I’ve also gone in for other things too. Unknowingly I went in 5 minutes before the store was closing to look at clip-​ins and shoes. Had I realized the store was almost closed, I would have left. But there was an employee that helped me for 10 minutes before I realized I should have already left. He kept helping me regardless. So nice.
Tech shop — I brought my bike in for the annual service. The repair dude said it would be a week. I got a call the next day! I’m guessing it had to do with me bringing in the bike in the off season. I recommend getting your ride in early if it’s just sitting around over the winter.
A+ for service. Thanks for the good experience W&S!
Place rating: 1
Milwaukee, WI
I bought a Trek bike and some accessories at the annual State Fair sale this year. The accessories were to be put on my bike for pickup at this location. I arrived when they told me to only to not have the simple accessories installed and to be treated extremely rudely by the head tech. I waited just over 45 minutes for some new fancy grips to be installed. The tech made it very apparent he had no time for me as he made a point to say so to another employee loud enough for me to hear. Welp, guess what, he couldn’t even install a grip properly, one of the vertical handles fell off by the time I got it to the car. What a disappointment; My future bike purchases will not be from W&S.
Place rating: 1
Milwaukee, WI
Someone gave me a gift card for Wheel & Sprocket otherwise I would not have shopped here today.
I have had several previous really bad experiences at this store;
1. Purchased a pair of Shimano bike shoes — sole on one came off after 6 months so I brought it back to store and was told that I would need to contact the mfg. The mfg was non-​responsive so I purchased another pair of Shimano bike shoes from W & S. The sole came of those after 2 months. W & S would not help on that pair either.
2 Had my triathlon bike worked on there and they did not put it together correctly and when I pointed it out to they were indifferent to this problem and I ended up reassembling it myself. Brake pads were loose, head tube was missing the bearings, cables were not adjusted. When my bike was wheeled out it was obvious that there were problems as the bars were loose. Told the mechanic who responded «And what do you want me to do about it». Told him I wanted it put together the right way and he responded «if you want it done right it will cost you more.» By this time I was dumbfounded and said I wanted it fixed and the mechanic said «listen, we’re busy here and I won’t be able to get to it for another 3 weeks». Really truly unacceptable!
Today I went there to use my gift card and buy some chain oil and degreaser. Several employees were there talking to each other and I was told by one — we will be with you in a minute. A minute goes by, they are still talking to each other — I’m by the register and I approach them and am told, just a minute. I waited by the register for 5 minutes then left. Went down the street a few blocks and got the chain oil and degreaser at REI — no waiting there.
Other than the Wheel & Sprocket Bike Expo, I’m not sure how they stay in business.
Place rating: 4
Butler, WI
Great service and repair shop. They fixed my bike in a timely manner and kept me informed on any changes or ordering of parts.
Place rating: 2
Milwaukee, WI
This review will be short and sweet.
While a gentleman held the door open for me (+1 star) i received no other acknowledgement while i was browsing the store. No one seemed interested to be of assistance or see if we had any questions.
This is fine though as I acquired a mountain bike elsewhere and saved my self quite a bit of money not shopping here. Bikes seemed to range from $ 450-​$ 5000.
I have no real reason to go back so I won’t.
Place rating: 5
Milwaukee, WI
Great place for not only the serious biker, but casual biker like me. I didn’t feel intimidated. Instead I felt welcomed. I had received a gift card recently so I took my bike in for a tune up. Within a couple days I had my bike back and it rode like new. I appreciate the knowledgeable staff who made great recommendations without making me feel out of my league.
Place rating: 4
Minneapolis, MN
Great deal on sale stuff and super helpful but not overly anxious staff. Personable, friendly, and knowledgeable. Had the bike I wanted been my size I would have rode out of there with some new wheels.