Bluefin Labs

Specialties

Bluefin Labs is a technology company dedicated to helping brands, agencies, and media companies optimize their mass media performance by integrating real time insights mined from social media and other sources of audience response. Grounded in 15 years of cognitive science and machine learning research at the MIT Media Lab, Bluefin Labs was founded in 2008 and is headquartered in Cambridge, MA. For more about Bluefin, visit bluefin​labs​.com.

Meet the Business Owner

Deb R.

Business Owner

Deb Roy comes to Bluefin Labs with over 20 years of research experience in machine intelligence, cognitive science and media convergence combined with a long history of working with Fortune 500 companies to translate research ideas into commercial use. He is a tenured member of the MIT faculty and director of the Cognitive Machines group at the MIT Media Lab where he pioneered research on modeling human behavior using massive data sets. A native of Canada, Roy received his bachelor of computer engineering from the University of Waterloo and his PhD in cognitive science from MIT. Roy is currently on leave from MIT.