Reuhl no. 925

Not a review about the store, cuz I could never find out… the number is disconnected

Love it or hate it, Abercrombie is one of the most ubiquitous clothing brands in the US. Primarily catering to the rich suburban Caucasian, and now, Asian clientile, Abercrombie is a symbol of modern Americana.
Having diversified to the tweens with their cheaper Hollister alternative (its the seagull logo), Abercrombie has decided to focus on the post-​collegiate marketing group. Realizing that the less price-​sensitive college frat boys turned bankers are more than happy to splurge at Abercrombie, they have launched Reuhl no. 925 (or just Reuhl) as the brand aimed at the 22 – 30 year old demographic.
From the outside, it looks like a small house with rustic covered windows. Passing by, you won’t even feel its a store, more like a restaurant. The inside is similar to Abercrombie, dark wooden floors and heavy trance/​dance music, except the area is separated into small rooms, all having their focus. For example, a jeans room, a polo and shirt room, an outer room.
Don’t expect it to be very different from Abercrombie — it is a bit more pricey, and better organized. Overall, its clothing is very similar to the flagship store except for the logo and branding. Topanga has the only location in Los Angeles for now. Stores are slowly being expanded in other markets.