IDOLIZE Brows & Beauty

Charlotte, United States

4.1

Open now

20 reviews

Accepts Credit Cards

Contacts

QR code, vCard

Telephone:
+1 704-893-1347
Website:
www.beautybyidolize.com
Address:
1235-F E Blvd Ste 70, Charlotte, NC, 28203
Dilworth
Nearby public transportation stops & stations:
1 miEast/West
1.1 miBland Street
1.2 miCarson
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Bussiness info

Accepts Credit Cards
Yes
Parking
Private Lot
Bike Parking
No
Wheelchair Accessible
Yes
By Appointment Only
No

Today

Today 10:00 am – 8:00 pm
Open now
Local time (Charlotte) 11:36 AM Wednesday, June 25, 2025

Business hours

Monday 10:00 am – 8:00 pm
Tuesday 10:00 am – 8:00 pm
Wednesday 10:00 am – 8:00 pm
Thursday 10:00 am – 8:00 pm
Friday 10:00 am – 8:00 pm
Saturday 10:00 am – 8:00 pm
Sunday 12:00 pm – 6:00 pm

Description

Specialties

Voted Best of the Best 2012 by Charlotte Magazine for best quick service, Idolize Brows & Beauty is a modern spa concept specializing in Eyebrow Threading and Lash & Brow Services while also offering full body Waxing and Facials. Idolize believes in one simple idea: Offer exceptional spa services without the high price. Appointments are not required for threading services and walk-​ins are always welcome.

Idolize is based out of Charlotte NC, with convenient locations in SouthPark Mall, Whitehall Commons and the Kenilworth Commons off East Blvd. Experience our luxury spa services in Raleigh, NC and Richmond, VA as well.

History

Established in 2009.

Founder, Mo Pandoria, opened the first Idolize doors in 2009 and has successfully grown the company by staying up-​to-​date on beauty industry trends and relying on a highly seasoned staff. Idolize specializes in eyebrow & facial threading, a wildly popular practice today but one that has been prevalent worldwide for a number of years. Threading gently pulls hair directly from the follicle by twisting an antibacterial cotton thread along the skin’s surface. With lasting results, threading leaves a smooth, precise finish without harsh side effects. It is the ideal hair removal alternative for women and men alike.

Meet the Business Owner

Mo P.

Business Owner

Mo was born in England and raised in England and North Carolina. Being around the heavy influence of his Indian culture, he quickly realized the benefits of threading over other hair removal services.

With over 20 years in the hospitality and retail industry, he inspires his team to provide the best customer service available and to insure that our clients are served correctly, accurately and walk away completely happy.

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20 reviews of IDOLIZE Brows & Beauty

No registration required
Place rating: 5
Charlotte, NC
Best brows done ever!!!
Kimi is the best eye-​brow Artist. She will give you the perfect most natural look no matter what.
She nicely re-​shaped my eyebrows since the first time. I came to Idolize in desperation, because the woman who had done my eyebrows a year and a half ago in another place previously had completely ruined them. I had to wait a long time for my eyebrows to grow and get back to a point where I could feel comfortable again to trust someone else. Kimi is amazing, sweet, and professional she really knows what she is doing. I’m so happy I met her.
Place rating: 4
Charlotte, NC
It was my first time getting my brows threaded and I’ll def be back! So quick and painless and only $ 12! The salon is clean and had a very pretty interior. We walked in at around 12pm and it was packed so I suggest making an apt if you’re in a rush. New beauty addiction = brow threading! #browsonfleek
Place rating: 4
Charlotte, NC
I love this place. Fast, precise and easy… just found out about mon/​tues customer appreciation so I’ll definitely be going for that discount lol. This place is also clean which I love. More private than getting threaded at the mall and no appointment needed. I like the older lady there the most, have to grab her name to recommend for next time. Good spot :)
Place rating: 5
Houston, TX
Great service and super cute salon. Will definitely visit again!
Place rating: 5
Charlotte, NC
This was my first time getting my eyebrows threaded and now I will never go back to waxing. I found the dilworth location and decided to give it a try after my friends told me how great eyebrow threading works.
I did not have to wait long to be serviced and the facility has very chic décor and also looked and felt very clean.
My eyebrows (aka my babies. but seriously!) were done by a kind, professional lady named Ila. She did a FLAWLESS job too! No pain, irritation, or marks left behind. Just beautifully shaped brows. Here I am on week #2 since getting my brows done and they still look like they did when I walked out of the salon. HIGHLY RECOMMEND!!!
Its safe to say that as long as I am a Charlotte resident, Idolize will be my eyebrow destination!
Place rating: 4
San Diego, CA
The women who do the eyebrow threading here are just lovely. Quick, friendly service. They’ll do the best shape with what you’ve got, so if you’re trying to grow out your brows to even them out, be sure to tell them, because they’re not going to ask.
Place rating: 2
Charlotte, NC
Update: I called back to schedule another appointment with Jane and was told rather abruptly that she no longer worked there and that this location was not taking appointments because they had no esthetician. It came off as quite sketchy and unprofessional. With multiple locations, I’m surprised there is not adequate staff to cover them in situations like this. In addition, the way it was communicated left me with a lot of questions regarding the turnover.
I received a nice email last week that they have hired a new esthetician and that she is running a special, but I have decided to go elsewhere for these services.
Place rating: 1
Elizabeth, Charlotte, NC
Unfortunately when I called to book my latest appointment, the receptionist informed me that Jane no longer works for Idolize. When I asked if they could provide me with any information of where she went, the woman over the phone laughed and said no. The Dilworth location only does eyebrow threading, the South Park location uses estheticians-​in-​training, and the other location is 30 minutes away. It’s a sad day for me, but Idolize has lost a long time customer.
Place rating: 5
Elizabeth, Charlotte, NC
For the second time, I went to Idolize Dilworth for a facial with Jane and can’t wait to go again! I’ve been diligent about checking Groupon regularly and every time one pops up for this place, I immediately purchase!
Jane is a phenomenal aesthetician and I prefer to go to her over other day spas — and I’ve tried a number of them here in Charlotte. The facials are extremely relaxing and I come out with a great glow on my skin. I HIGHLY recommend getting the add on scalp massage — wow is it amazing!
Overall, definitely give this place and Jane a go!
Place rating: 5
Charlotte, NC
Everyone here has always been just lovely. When I come into town or when I am living here (like now). This is the only place I would ever go to get my brow threaded. I have been to almost all of there locations and service is exceptional all around. Hell my hubby and I have been going for so long they already know us. Either for a walk in (cause I haven’t looked at my face in a bit) or to make an appointment.
This business started out small, but it has grown and is proof that they are doing something right! :)
If you have never tried threading, but prefer to get waxed instead they have that too. From top to bottom all of it can be taken off. Smooth as a baby’s booty. That I deal with from the neck down *wink*
Threading is precise
Service is always top notch
AND they make me feel like I have eyes again. lol!
Place rating: 5
Charlotte, NC
I visited Idolize for the first time yesterday for a facial. I was a bit hesitant on having a spa treatment at a place in a strip mall. I couldn’t have been more wrong! My facial with Jane was the best I’ve ever had. She was professional, friendly and gives an awesome facial. She gave helpful information but wasn’t pushy or focused on selling products like I’ve experienced with last facials. The facial room is welcoming with calming music and a heated bed. I also added on an enhancement, neck and shoulder massage, which was such a terrific add on. Already looking forward to visiting again soon.
Place rating: 5
Charlotte, NC
SEJAL is incredible!
I have been getting my eyebrows and full face threaded for years while I lived in Atlanta, Los Angeles, and now Charlotte and she is one of the best I’ve been to.
I really enjoy how she always asks her customers the way they want their eyebrows done or what they are trying to achieve, not the way she thinks they should be done. If she has suggestions, she tells you what she thinks would be best before she removes any hair. Sometimes I like to grow them out for a few months and she cleans them up really well without taking too much off.
Another thing I love about her is that she doesn’t rush. A few people may walk in and have to wait while I am in the chair but I have never felt like she was rushing through my session to get to the next person. She definitely cares about your experience with her! She is so sweet and I really enjoy talking with her!
She is now there Monday-​Friday!
Place rating: 5
Fort Mill, SC
I’ve been visiting Idolize since 2 years now. And I must say, my experience with Sejal has been great ever since.
I used to visit South Park location — so a little disappointed that it has now moved.
I read other reviews, and would definitely love to try out Facial at this place too.
One suggestion — if the staff is listening — I moved from San Francisco, Bay Area, and one of the things that I miss till date is great value package that a local threading place used to offer. It had an unlimited services package, which was so perfect for Indian Ethnicity (esp, North Indian; who are blessed with plenty of hair: P). So would love it even more if any such thing starts here.
Place rating: 5
Charlotte, NC
Just had my first facial at idolize! It was a great experience! Jane is great and the whole hour was sooooo relaxing. I got the blackhead removal service and it was extremely helpful! She made recommendations for at home treatments. Will go back to see her ASAP!
Place rating: 5
Charlotte, NC
I recently moved to the East Coast and have been to Idolize 3 times. There threading services are fast and efficient and the prices are great. The ladies that have threaded for me are nice, quick and thorough. I will continue to visit Idolize on a regular basis and you should too!
Place rating: 5
Charlotte, NC
Just got my catepillars threaded by Bhumi! So happy with it! I was nervous because my usual place is too far since I’ve moved and tomorrow is my best friends wedding. She listened to exactly what I wanted and was quick! The salon was clean, pretty and convenient! I’ll be back :-)
Place rating: 4
Charlotte, NC
I recently moved from Atlanta to Charlotte and discovered Idolize through Unilocal!-Where I find all my favorite places.
This Dilworth spa is opposite where I work and near one of my most frequented coffee shops. I had called to make an appointment and booked with Jane to have a facial done, and eyebrow threading. As I walked in I was impressed with layout and cleanliness of the spa.
I don’t often get facials but my time with Jane was excellent. She explained what I could do to improve my skin and described what was causing the blackheads that would often pop up. My skin came up bright and refreshed and I noticed a few days later that I was glowing even more. The environment where the facial was performed was clean and calming with nice peaceful music.
Later I decided on the Brazilian waxing service that I was quite frightful of, but she told me that she would make the experience as least painful as possible. She was right! I was actually laughing in pain but either way it wasn’t as bad as I was expecting. She told me once I completed this service I would be hooked, I think she might be right.
I finalized my beauty trip with getting my eyebrows threading with Ila, she was fast and experienced and made my eyebrows looks clean and shapely.
I would definitely recommend this spa as one that is upscale, clean and friendly.
Place rating: 5
Charlotte, NC
I highly recommend Idolize and I’m extremely happy this Dilworth location is now opened. My eyebrows always look amazing and I’m glad I’ve finally found a salon that consistently provides great results. This salon has a relaxing and cozy ambiance and it’s much nicer than a mall kiosk.
Thank you, Idolize!
Place rating: 1
Charlotte, NC
My disappointing & frustrating experience here matches another recent review here… I asked for my brows to be cleaned up with just a slight arch maintained. The girl then proceed to remove nearly all my brows. To make matter worse, they were uneven. When I asked about trying to fix a very clear uneven spot, she said she couldn’t do anymore since there wasn’t enough left to work with… UH, YOU THINK? Within two days, my brow area was broken out with little scabs that took several days to heal. I’ve had my brows threaded many times before, but never ever with such terrible results.
Place rating: 1
Highland Creek, Charlotte, NC
This was the worst experience ever. So much so that I’m in the parking lot writing this. Girl took off my entire eyebrow basically when I asked her to clean them up ONLY. Not to mention I’m taking maternity photos tomorrow. I literally cried in the chair. Never again. HORRIBLE