Keith Goad

Chicago, United States

4.6

11 reviews

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Telephone:
+1 312-268-0648
Website:
www.keithgoad.com
Address:
Prudential Rubloff 980 N Michigan Ave, Ste 900, Chicago, IL, 60611
Near North Side
Nearby public transportation stops & stations:
1.1 miMoraine Valley Community College
2.6 miPalos Park
2.8 miWillow Springs
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Today

Today –
Local time (Chicago) 9:12 PM Friday, May 30, 2025

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Description

Specialties

As a real estate broker, I have spent the past 12 years specializing in vintage and historic properties. Anyone that has ever owned one of these grande dames knows that nothing is ever as easy as it seems. No matter how small the job. Simply changing a light-​bulb can turn into a task of epic proportion. Am I right? As an active member of the National Trust for Historic Preservation, The Frank Lloyd Wright Preservation Trust and Preservation Chicago, I maintain a high level of knowledge and continued education as it relates to historic properties and architectural preservation.

Vintage homes, their design, restoration and care require a specific language, knowledge and understanding. Marketing to the right buyer and demographic for vintage homes is what I do. Assembling qualified contractors, designers, architects and landscapers that specialize in historic properties to provide specialized skill sets did not happen overnight.

History

Established in 2000.

Looking for Chicago real estate? Keith’s professional background, attention to detail, and twenty-​five+ years of experience are what sets him apart as a real estate broker. His experience as a luxury retail executive, business entrepreneur and historic property preservationist provides the valuable skills that have led to 12 consecutive years as one of Chicago’s top producing agents.

Meet the Business Owner

Keith G.

Business Owner

Keith’s knowledge and continued research of market trends, pricing, neighborhood demographics and construction costs have served him well in minimizing listing market times and closing out developments with quick turnaround timelines. With an average sale to list ratio of 96.5% and average market time of 74 days, Keith knows how to price properties. With an in-​depth knowledge of Chicago’s diverse communities, he has developed a reputation for customer service and follow-​through, which is evidenced by a strong referral business. In addition to his knowledge of Chicago’s new construction and historic properties, Keith’s association with talented architects, designers, and craftsmen ensure that his clients are fully satisfied with their homes and spaces after the sale.

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11 reviews of Keith Goad

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Place rating: 5
Brooklyn, NY
Keith is incredibly savvy regarding the Chicago-​area market and the entire home-​buying process. He has an aura of calmness and competence to him that helped two first-​time buyers navigate the stressful home purchase process. I would highly recommend Keith on the sell or buy side.
Place rating: 5
Chicago, IL
Keith has been our real estate professional for personal and business needs for over 10 years. Every interaction is professional and outstanding. I highly recommend him whether you are buying or selling.
Place rating: 1
Chicago, IL
«You are who you associate with.»
Berkshire Hathaway was the listing agent for the condo I recently purchased. My primary concern in my home search was construction/​quiet. I didn’t want to hear my neighbors 24⁄7. Keith’s associate represented the property on the two occasions I toured the condo in the three-​unit building. I asked if the floors were concrete and was told yes. Unfortunately, I took the agent at his word. Mistake. I also trusted my @Property agent Martin Uthe to confirm. He didn’t. Mistake. The ceiling above me is wood, not concrete, and it is not in the least bit quiet.
It should have been a huge flag when Keith’s associate did not know the square footage of the condo; he did not know which AC unit belonged to the condo I was looking at; and he did not know how to open the first floor balcony doors. He was what most realtors are today: part-​time hobbyists. I’m going to spend several thousand soundproofing the ceiling.
Keith may be as good as his other reviews purport him to be, but his associate was not knowledgeable and misrepresented the property I bought.
Place rating: 5
Glenview, IL
What can’t I say about Keith? He is WONDERFUL! My husband and I had two months to move out of our rental and find a home to purchase — in addition to getting married and going on a two week honeymoon. We were crazy, but Keith was game! Needless to say, we were stressed, but Keith and his team really did a lot of work for us. Not only were we able to find a home that met all (and then some!) of our needs. We were never pressured by him at anytime during the process to make any sort of decision — something you can really appreciate when making such big decisions, especially with the time constraints we were under. Keith is a gem!
Place rating: 5
Chicago, IL
I highly recommend Keith to anyone looking for a highly qualified, professional, and easy-​going real estate agent in the Chicago area. Keith was a pleasure to work with buying my first condo in 2013. He has expert knowledge of the local area, market, and home-​buying process. He is also skillful in finding and inspecting properties and in negotiating fairly and wisely.
Place rating: 5
Lakeview, Chicago, IL
Only the best things to say about Keith and Chicago Property Marketing Group! Keith worked with us to find our new home and did a FANTASTIC job. Not once did we feel pressured, hurried or neglected during the process (and I can’t even tell you how many properties we saw!). Keith is a true professional that knows the market like the back of his hand. He is also extremely organized and responsive and works extremely hard to get the deal pushed across the finish line. Work with Keith!
Place rating: 5
Chicago, IL
Keith sold our vintage home in Rogers Park. He sold it quickly and maximized our return, not an easy task given the market. Keith was persistent in his marketing efforts, holding multiple open house showings and following up with every prospective buyer, often more than once. He did a good job negotiating for us and was always professional and easy to work with. We’ve worked with other realtors and Keith simply did a much better job. We would work with him again to buy or sell another home, whether vintage or contemporary.
Place rating: 5
Austin, TX
The headline: Keith knows vintage, and we loved working with him!
In spring 2012, we had a great experience working with Keith Goad to sell our vintage home in Wrigleyville. We went under contract within a week of listing our house. From our introductory meeting through closing, Keith was professional, knowledgeable, enthusiastic, realistic, very friendly, and easy to work with. He also has a great sense of humor, which was always welcome during what can be a very stressful process. When we discussed the potential listing price, Keith was well-​prepared with comps and information about the neighborhood. When we started prepping the house for sale, Keith gave us thoughtful, constructive suggestions and tips for updating the house but always remained sensitive to our cost concerns and preferences (sometimes you just don’t want to repaint your red dining room). One thing we loved about Keith is that he understands how much work sellers have to do to get their houses ready for market — de-​cluttering, re-​organizing, repairing, and re-​arranging. He gave us the right balance of needed encouragement and praise. The stager he brought in also was a huge help. Our first week on the market, Keith held a well-​attended Open House. He had prepared a fantastic listing sheet and brochure, with beautiful photos and the perfect description of our vintage house. Given his knowledge and experience, he knew exactly how to highlight the strengths and charms of our century-​old home. From the Open House, we received an offer and were under contract within a week. Keith gave us great advice during all the negotiations, and we were always confident in relying on his experience and counsel.
In sum, we recommend Keith without reservation.
Place rating: 5
Seattle, WA
Keith’s real estate knowledge and his hard work allowed us to buy our vintage style dream home in Chicago. It was stress free, which isn’t usual when buying or selling a home, but Keith handled everything and we were very impressed! We have had to relocate several times for career opportunities, and Keith was definitely the best realtor we have ever worked with. When we sold our vintage home a few years later, Keith marketed the property so well that even in a slow real estate market, our home sold in less than 60 days. Keith was always very respectful and professional. You will be impressed too!
Place rating: 5
Chicago, IL
You cannot say Keith Goad is just a Realtor, he is so much more than that. He has so many great resources and advice to offer from handy man work to a wonderful stager that I swear helped us sell our place in less than 45 days. Keith went above and beyond in helping us find the perfect house. We started the search extremely wide and he helped us focus to what mattered most to us. We ended up buying a 100 year old Victorian house which during the first visit I did not care for but with paint and decorating from our stager we now have the house we can call home. Keith never pushed our house on us instead it was us reevaluating our needs and taking into considerations his recommendations on small changes we could make. Without Keith I doubt we would have been able to sell so quickly and find the perfect house.
Place rating: 5
Charlotte, NC
Keith is a great guy, easy to get along with and the consummate professional.