Fulcrum Creatives

Specialties

We specialize in creating, elevating, and sustaining brands for organizations that positively impact their communities.

We begin by digging deep to understand who you are at your core and what resonates with your audience. Then, we bridge the two – creating a meaningful, memorable connection between your brand and the people you’re speaking to. We do this by developing a strategy to ensure your brand is heard and seen by the right people, at the right time, creating or elevating your brand visually and verbally in a way that is authentic and unique to you, consistently carrying your brand through every aspect of its expression, helping you identify ways to leverage your brand within your marketing and business strategies.

Depending on where along your brand’s evolutionary path we’re engaged, we draw from several areas of expertise to help you meet your goals:

* Strategy

* Brand Identity & Design

* Positioning & Copywriting

* Interactive Media

* Photography & Video

History

Established in 2022.

Fulcrum was first founded in 2002 as Fulcrum Design Corps, LLC by Jason Moore and Jamison Pack. As of January 2010, Fulcrum Design Corps officially became Fulcrum Creatives, LLC when we entered into a partnership with Liz Samuelson, formerly of Genuine Creative, developing a new business model that capitalized on both our strengths. We’ve maintained our core of nonprofits and triple bottom line clients over the years and have no plans to stop.

Meet the Business Owner

Liz S.

Business Owner

Athens. Yellow Springs. Santa Fe. What do these places have in common? They’ve all been home to Liz Samuelson – and shaped her outlook on design, community, and the inspiring intersection of the two. As each city opened its doors to her, Liz discovered the satisfaction of returning the favor, channeling her design and photography skills to advance causes that improve people’s lives and communities.

After years of navigating the industry as a socially-​motivated independent designer, Liz landed as principal at Fulcrum Creatives with a bold ambition: to build a business model that gives back – aesthetically and practically. She’s our resident risk-​taker, never afraid to ask about a project (or community initiative), «What if we did it this way instead?» An art school veteran, she’s a pro at brand critique – and gets energy from sitting around a table covered in sketches for a down-​and-​dirty exercise in collaboration.