IMW Agency

Specialties

IMW is an integrated marketing agency driven by passionate professionals. So programs get results and run more smoothly, making our clients’ job easier. From creating engaging advertising to managing social media communities and everything in-​between, we have the right people, resources and tools to make your brand successful.

History

Established in 1992.

Integrated MarketingWorks (IMW) focuses on the development of marketing strategies and creative campaigns with big creative ideas at the center. These business-​building concepts are then disseminated to target audiences through the ever-​evolving marketing communications opportunities available in today’s multi-​media world. While others are calling it a trend, we have delivered integrated marketing services to a wide range of clients for over 20 years.

Meet the Business Owner

Peter B.

Business Owner

Peter has a broad range of marketing experience on both the client and agency side. Today he works with a broad array of companies from Schlumberger Carbon Services to Newport Beach’s very own Balboa Bay Club & Resort.

Prior to co-​founding IMW, Peter served as a Management Supervisor at Saatchi & Saatchi, where he managed several hi-​tech and medical accounts. He also held the position of Marketing Communications Manager for Eastman Kodak over a nine-​year period, including seven years in Kodak’s International Marketing Group for Asia, Africa and the Middle East.

He is probably best known for his work with the American Management Association (AMA), one of Integrated MarketingWorks first clients. For more than 20 years, he has served as a course leader for a variety of AMA marketing management seminars to educate companies on how to maximize their marketing communications investment.

Peter graduated with a BS in international advertising/​public relations from Syracuse University.