Europtics

Love this place worth every penny! They have a beautiful selection of frames and their lenses are top notch. I’m really sensitive to weight and each time I have bought new frames they have taken extra care and time to make sure I’m happy. Rick spent at least an hour helping me choose the right frame and color of lens for my prescription sunglasses, and repeated the process for my new eyeglasses. The both look and feel great and get so many compliments.

I had the great pleasure to work with Rosa Lee. She provided excellent service, helping me find new glasses and sunglasses. The glasses were ready within 10 days. This shop, like every other shop in Cherry Creek is pricey $$$$. In this case, you get what you pay for superior product and service!

THE only place in Denver to get glasses in my opinion. The staff has ALWAYS been more than helpful and I have never felt any sales pressure

Honestly had a pretty bad experience here. I went in with my prescription ready to get some new glasses. I was greeted right away and asked what I was looking for and was shown several options, all greater than $ 500-​$ 600 for frames, which equated to about $ 1,200 with lenses. When I told her that that was more than I wanted to spend, she basically just walked away and told me to let her know if I needed any more help. She didn’t bother to show me any less expensive options (even though I saw some myself) or help me in any way. She just went over and started chatting with other unoccupied coworkers. Note to Europtics — Just because I don’t want to pay that much doesn’t mean I can’t, which appeared to be the conclusion she quickly drew. So instead of working with me and making a $ 700 or $ 800 sale, they get $ 0. I just left annoyed. I went home, looked online, and was able to get the exact $ 1,200 pair that I liked for less than $ 600.

You would think that with a high end place like this that the service would be good. Not the case at all, salespeople are rude and make you feel like you are bothering them. I was there twice to purchase eyeglasses and sunglasses. Both times, I did not like the service at all. First time a woman helped us and second time was a man. Not friendly, and had bad attitudes! Do not recommend going here if you want good customer service!

While I don’t currently own a pair of glasses from Europtics I have been to the store more than once and can say with certainty that I will definitely own a pair in the near future.
My expectations were exceeded when I came in with a pair of sunglasses in need of repair (I lost a screw). These are not Europtics sunglasses, let’s just say that they’re the first pair of sunglasses I’ve managed not to lose so for that reason alone I’m having a difficult time letting go (maybe I need a twelve step plan). A woman was quick to assist me and whisked my sunglasses into the back and brought them back to me fixed (with screw) and cleaned in only a few short minutes. No charge for this, only excellent customer service and friendly conversation.
As I start letting go of my current pair of sunglasses I see myself returning and buying the Tom Ford sunglasses I fell in love with. Until then, I have the screw I need and am able to see during the sunny Denver days.

My situation was my Paul Smith glasses had a plastic arm fall off and I needed a place to help me with the consideration for a warrantee repair through Oliver Peoples. Europtics provided me an authorized dealer to deal with my situation.
The employee who helped me was Rebecca. If you are going to visit the store, ask for her. I did not come to the store to buy glasses. She helped me without hesitation for my cause; she called manufacture, opened a case, mailed my glasses, called me with a message when they arrived, remembered my situation when I returned 3 weeks later, and had them waiting for me without any waiting when I can to pick them up.
The lenses did not fit which is an internal conflict between the manufacture and the retailer so I have to deduct a star. Otherwise, I am satisfied.

Poor service. The staff is stuffy and not very helpful. I ended up buying a pair of sunglasses that the employee didn’t even show me. You will receive a better customer experience at a sunglass hut in any mall. They do NOT offer refunds which is absurd! Shame on them. Save yourself some time and money and go anywhere else but here.

My husband and I bought 4 pairs between the two of us. Sunglasses and glasses. Even though I got a an exam and new glasses from a very trendy place in Santa Fe 1 ½ yrs ago. They just didn’t do the job. First the eye exam was more thorough then any I have had before. A lot of explanation and somehow the procedure was easier to pick «which is better…1…or 2 …»
The sales person who helped us was Rick. Its worth the wait to talk to him. We wandered the store looking by ourselves at first. We saw some things that looked interesting but when he took over it really made a difference. He seemed so in tune to our tastes and before we knew it he would wander around the store Picking out things even we didn’t know we wanted. Rick also has great taste and a knack for picking what suits the individual.
I have my glasses and I can see really well. I bought a computer pair that transitions into readers and they work perfectly!

Quite good but one exception: there’s a very wide range of helpfulness among staff here. Result is you have to identify and cultivate one person who wants to get things done and knows how to do it. And keep him/​her, because that person will surely be gone too soon. I’m talking to you, Steve and David!

I am almost embarassed to admit I bought a pair of glasses here. My ex has had his outdoor glacier style glasses (heavy frames, leather peripherals, and the Cool Hand Luke reflective coating) for years. I didn’t even want to know what he paid for them. This year, I had to replace my «main» pair of glasses. I have prescription sunglasses for driving, reading glasses and the combo distance plus bec I really need trifocals but can’t find glasses big enough to really do it all. So I started buying separated ones years ago.
You see, it started because I wanted blue frames. I have had several pairs over the years but I couldn’t find them at my usual places or even the other cheap places. I looked online, too. I was about to order a pair of «vintage» blue frames and take a chance at getting the lenses to fit when I decided to «go see».
My justification? I am nearly 60 and I don’t look that stunning anymore. I wear glasses everyday and I want to look good. So I go there and find 4 or 5 pairs of blue glasses that I like. Great! One pair cost so much… half the cost of my vacation this year, and it was a splurge. So I pared it down. The lady put up with the fact that I was there at 530 p.m. on a weeknight with my daughter (developmentally delayed but polite) and we were there possibly an hour and a half. Then when I returned on a Saturday for the fitting it was also busy.
Do I regret it? Not a bit. Do I wish I hadn’t spent the money? Not at all. My glasses look great and they are… almost…what I wanted. After all, I could have sprung for the high priced pair. Maybe next year I’ll skip my vacation and get some…
P. S. Beware: I was told they don’t take insurance but afterward my insurance told me they have some coverage for places that don’t even take the insurance… was not a big deal to me as I knew I had to buy a second pair within a couple months, and was planning to use the insurance for that pair.

Shottiest work I’ve ever seen. Brought in a pair of really nice frames to have Europtics put in prescription lenses. It’s either the standard lens ($ 60/​eye) or their pricier option which I didn’t bother with. I also got the antiglare ($ 60/​eye). So we’re at $ 240 now, people. The lenses literally jut out from the frame ¼ of an inch towards my face, not at all flush with the frame. And both sides are uneven. I said, this is terrible work and looks awful. They said IT WAS MY FRAMES. If I wanted to pay $ 160 MORE for the better (thinner) lenses they could do that for me now if I’d like. But yes, definitely the frames’ fault.
I called my eye lady back home in CA and she said that was a load of horsesh*t. Now, I have to have my gal in CA put in whole new frames. Shipping plus $ 299. Let’s make it a nice round $ 300. So I will have paid more then $ 540 for this wonderful experience. If you need a little perspective, my rent is $ 680 per month.
If I never really had an option on the lenses, I would have liked to know that before I forked over almost $ 300. There is nothing worse than a liar, except maybe a cheat. I even called my lawyer about this. Do yourself a favor and think before you walk in this place.

Bright, open, airy space. Sometimes the light is actually too much when contrasted with the overhead lamps.
That being said, you will find anything from mild to wild here. While they do have some lower end, it’s not much. Most of the selection will set you back a few but it is probably one of the better selections in the Denver area and the best of the Europtics chain.

Europtics in Cherry Creek is hands down the best eyewear store in Denver You can find anything there. You got your high end and your upper midrange and your um midrange. Okay, so it’s a little pricey, but that’s not really their fault. The whole designer eyewear industry is designed to separate you from your hard earned money. You really have to judge the store on their selection and service because if you want cheap, there’s always the place in the mall that can do it in an hour or less for under 100 dollars.
The staff of Europtics is what makes the store great. They help you match you to the best frame for your face, and they have many years of experience in this. And they won’t steer you to the most expensive frames; if the cheaper plastic frames look better on your face than the sleek space-​age metal ones, they’ll honestly tell you. They are also very patient; they are happy to show you case after case of frames, and encourage you to think it over and come back later if you are uncertain. My children love going there with us when things aren’t so busy because they are happy to talk to them about what books they have recently read.
Now, we might have gotten to know the folks at Europtics a little better than most – each one of my family of four eyeglass wearers has to cycle through there at least once a year – but the friendly staff makes the experience quite enjoyable.

My four star rating is specifically for the selection here. I went in looking for a new pair of Alain Mikli glasses and was promptly helped. I found a great pair of frames, but wanted them in a different color than they had in stock and was told they would need to call the company and contact me after checking availability.
I find the prices to be on the high end of what these frames cost – $ 400 in store, $ 368 online. So, there is a definite markup for the overhead in Cherry Creek. After reading the other reviews I will likely not get lenses done here, but may purchase the glasses so I have a place locally where I can get them serviced, if necessary. Brick and mortar stores often will not be able to compete with online pricing, and I always feel badly about using a store to do try-​ons, then buying online. If another local store carries the same brand for less then that is another story!
Bottom line: If you are in the market for glasses, Europtics has a large selection of high quality inventory. They carry brands like La Fonte, Ray Ban Oliver Peoples, Alain Mikli, Paul Smith, Paul Frank, and many more. Check them out if you are in the area!

I’ve had one unpleasant experience along with some positive experiences at Europtics, but have ended up back there time and again because, while they are a bit pricey, they have an excellent selection of quality products and almost all of their people know what they’re talking about.
The unpleasant experience was kind of a Woody Allen moment when I brought in my maimed glasses that I’d accidently stepped on and gave them to the person behind the counter. He 1) took them, 2) looked at them, 3) twisted them around until he broke them, and then 4) handed them back to me in pieces. I starred at him in disbelief as he said, «there’s nothing more I can do for you.» It was kinda like being in the optics twilight zone.
But aside from the bizarre «breaking my glasses into pieces moment,» whenever I’ve had a problem with my Lindberg rimless frames (that weigh in at 1.9 grams), Europtics has come through in the end by either replacing the frame or the lens (as the manager did when I complained to her about my «there’s nothing more I can do for you» experience), or they’ve been very fair in repairing or making whatever adjustment was necessary.
Bottom line: They’re about to get me back as a customer for a new pair of over-​priced, very cool glasses.

I needed to replace my tennis sunglasses and had just left a local tennis store because of poor customer service, (see my review), and thought I’d try Europtics because it is not in the mall, and it’s on my way home.
I’m not a Cherry Creek chic lady — had on a sporty skirt and tee-​shirt, and was carrying my «shelter-​poo» dog in my arms. This place is the ultimate in cool, sleek Cherry Creek design, and on the «rodeo drive» of the neighborhood.
My doggie and I were warmly greeted, and given a friendly, complete, and concise overview of the glasses that fit my needs. I was finished in 5 – 10 minutes, and out the door with a very smart pair of Switch sunglasses together with 2 extra pair replaceable lenses in different colors.
Hats off to Europtics and to Paige, my salesperson. I’m so satisfied!

I’m not someone who usually buys glasses as a fashion accessory… It’s kind of an uphill battle even getting me to admit I NEED glasses in the first place!
But Europtics took great care of me, were very patient in showing me my choices and matching frames to my face shape, and in the end, left me a very satisfied customer with both a cool pair of prescription shades as well as normal everyday glasses…
I will definitely be back! :-)

This place deserves 6 stars. I’ve lived in NY and SF and would still prefer to go to Europtics for cool eyewear.
Why so awesome?
— huge selection including hard to find or quirkier brands (e.g., Barton Perreira)
— willingness to customize things and really work with you to get what you want (e.g., I wanted a prescription for my tinted Tom Ford shades and they special ordered the glass so that mine looked just like the non-​prescription shades)
— willingness to take returns if you aren’t happy (e.g., my boyfriend bought and wore a pair of Oliver Peoples prescription glasses, decided after a week that he didn’t like them on his face and they took them back and set him up with a new pair)
— speed
They validate parking or you can pay a couple dollars to park on the streets in Cherry Creek North.

I wanted to find frameless glasses but was having trouble finding ones with both stems and lens shapes I liked. One guy showed me almost every option in the store, but it wasn’t until almost two hours later that he mentioned I could choose any lens shape for any stems I wanted — this was after I’d found stems I liked but had commented multiple times on how the lens shape didn’t work. So although the guy who was very patient, he wasn’t too helpful and clearly didn’t listen to a thing I said.
I was willing to fork out some $$$ since I thought I’d just chosen — and partially designed! — my perfect pair of glasses. But alas, I had to bring them back a couple weeks later because the fasteners fell apart. They fixed it right there (no apologies, of course, but maybe I just come off as a reckless person) but mentioned they might need to be «sent back for further work» if it happened again. For a place that tries to come off as upscale and chic, they’re not doing a very good job beyond their snooty, unapologetic attitude.