Style By Dani

Specialties

Personal Styling and Image Management

— fun, demonstrative teaching in seminars & workshops

— closet organization & evaluation

— color consultations & parties

— clothing fit assessment with detailed recommendations

— lifestyle & personal style evaluation

— personal shopping

Instead of applying a cookie cutter method to personal styling, I treat each client as the individual he/​she is. I use a timeless approach, proven effective through 30 years of experience, that is not limited to the current trends, but based on my client’s specific roles and goals, personal style, lifestyle, personal coloring, and figure variation.

History

Established in 2012.

After witnessing many people fall victim to either trends that made them appear too young and silly or systems that pigeon holed them into designated categories. I decided to find a better way. After plenty of research on the topic, I enrolled in an Image Management Education Program, found a wonderful mentor in Judith Rasband AIC CIM, and was on my way. I have since become a licensed Conselle affiliate, built a quality list of clients, spoken to many groups, and hosted educational workshops with great results. My newest endeavor will be teaching Closetology 101 to students at the University of Utah in 2015.

Meet the Business Owner

Dani S.

Business Owner

Dedicated wife, soccer mom, entrepreneur, social media junkie, and runner/​lover of life! Dani graduated from the University of Utah with a Bachelors degree in Marketing, and later attended the Conselle Institute of Image Management, a master’s equivalent certification program focusing on the physical, psychological, social, and artistic aspects of image. She currently works with small businesses, individual clients and teaches continuing education classes at the University of Utah. Through her keen sense of style and advanced awareness of fashion trends and styles, Dani has found a way to make fashion both fun and smart. Her approach empowers clients and students to use their clothing as a resource, a tool, for accomplishing their goals.