Cliff’s Direct Effect

Specialties

Cliff’s Direct Effect is a seven bay full service garage specializing in mechanical repairs and services. Cliff’s Direct Effect does it all, from oil changes, brakes, wheel alignments and tires, to engine replacements.

Another division of Cliff’s Direct Effect is devoted to the sale and installation of auto and truck accessories. We have a fully stocked showroom that has many of the products that we sell. Cliff’s Direct Effect is Baltimore’s one-​stop-​shop for all your auto needs. As a business, we take pride in knowing that it’s not always about the services that are offered, as having a friendly, kowledgeable, and professional staff to be there to assist and support our customers prior, during and after their repairs.

History

Established in 2001.

Cliff’s Direct Effect is family owned and operated. Cliff O’Conell, who opened Cliff’s Hi-​Tech Body Shop in 1987, decided to open a full service mechanical shop after constantly hearing requests from his collision repair customers, that they wished he did mechanical repairs. So he expanded his collision shop to an adjoining property and turned his old location into what is now Cliff’s Direct Effect.

Meet the Business Owner

Clifford O.

Business Owner

Cliff opened his collision repair shop, Cliff’s HI-​Tech Body Shop, Inc., in 1987. After expanding it to an adjoining property, Cliff decided to open a full service mechanical shop. He opened Cliff’s Direct Effect at his old location. Cliff stays active in his community supporting the schools and local events. Cliff has lived in Essex for 51 years.