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Specialties
Trek, Raleigh, Scott, Santa Cruz, Brompton, Dahon, Surley, Soma bicycles.
We serve all cyclists and especially daily bicycle commuters and competitive bicycle athletes. Our staff are all bicycle lovers and daily riders. Most of our staff have 10 plus years of experience in bicycle repairs and retailing, and many have received our incredibly rigorous master mechanic certification.
History
Established in 1985.
Paul dropped out of an academic career and became a bicycle retailer in 1978 on a $ 5 bet. His accidental, terminal career moved to Eugene in 1985 where the shop has lived ever since.
Our shops are currently owned and run by a partnership of very long standing employees — Paul, Matt, and Virginia. We are committed to maintaining our tradition of community involvement, and a respectful and enjoyable workplace for our staff.
Meet the Business Owner
Matt R.
Business Owner
Matt’s father owned a bike shop in the 1960’s and 70’s, so he literally teethed on a wrench. He joined Bicycle Way of Life as a callow youth in 1985, already experienced mechanic and successful bicycle road racer.
Now Matt is one of Bicycle Way of Life’s three owners, and in charge of all day to day store operations. Matt lives at the Charnelton store where you can talk with him if you need advice from an expert on competitive cycling.