True Coffee Roasters

When on the west side this is my go to. The space is great. Coffee and tea — great. The bakery lacks. It breaks my heart to have my coffee without a decent pastry. Should be a crime. The food they make is good, but seems a little pricey.
The reason I’m prompted to write this review is that the service has taken a turn for the worse in the last couple of months. What’s with the angsty, crabby, totally put out staff??? #battitude I hope that can be corrected because I want my sweet little neighborhood coffee shop back!

Love this place. Excellent coffee and drinks. Whenever I am around this place I have to stop. Breakfast burritos are Delish. My favorite is a chocolate croissant warmed up. It’s buttery flakiness is amazing. Only hiccup is that sometimes they will mix up my drink and make it hot instead of cold. But it’s an easy fix! Love True Coffee!

A couple years have passed and things have changed. I’m still happy to get an espresso when in the area, but it’s no longer a destination. Could the quality have slipped or maybe it’s just that The Madison competition has vastly improved. I.e. 5^th element, crescendo, Yes.

4 stars for coffee, 3 stars for food, settled on a 3 star overall.
I’ve been to True quite a few times now, and while the people are always friendly and the coffee is always good, it has always left me wanting more. The space is fairly large, so I can imagine it is a good place to come and work if you want to get out of the house. They also have a good selection of brewed coffee if you’re not in the mood for a latte (which they also do pretty well).
The one complaint I have, and it is a large one, is the food. First of all, their breakfast sandwich is outrageously expensive. It was over $ 7 the last time I was there! It was good, but not amazing. It’s basically 2 slices of bread, some cheese, lunch meat and an egg (that doesn’t look like it is cooked fresh since they don’t have a griddle that I could see). I could go to Barriques and get much tastier sandwich for much less. I’ve also tried a Banana Chocolate Chip muffin that was just meh. The banana didn’t taste real — it had that artificial sweetness to it.
So I’ll continue to come here for the coffee, but not sure if I’ll try the food again.

This place makes some great coffee. It is kind of a funky location but you can’t hold that against them. I like their employee bios. Gives you something to do to pass the time. The only thing holding me back from a 5 star is the beverage preparation time. Although, if you compare it to Starbucks it is a wash because there isn’t the long line.

I love True Coffee! The coffee is great, the shop is cozy, the staff are friendly. Just wish there was an East side location!

Stopped in while I was killing time for an interview around the corner. I’m very please with my simple coffee. The price was decent and they had sugar cane syrup at the mixer station… bounce points. Prices are madison reasonable and the atmosphere is amazing
Plenty of indoor and out door seating.

Stopped in today for my first visit. I came in for some coffee to accompany my time to research an upcoming trip. The space is very bright and open. Lots of seating choices including some big comfy chairs. There is a small children’s play area too. There is also a patio with plenty of tables outside-​though given its location, there’s not much to look at.
They offer the standard coffeehouse drink options and a decent size selection of food (breakfast sandwiches, soups, sandwiches). I didn’t get anything to eat so can’t speak to that but my iced coffee was excellent. And bonus-​they have the liquid cane sugar stuff. Yahoo! Goes great with iced coffee to avoid the all the sugar granules sitting at the bottom of my cup problem.
Service was quick and friendly. The tables weren’t very clean and I had to clear some crumbs off the one I choose to sit at-​hence the lack of five stars. Throwback 80s music of a wide variety was playing at the perfect volume.
Great little place with excellent iced coffee. I will be back!

Good coffee, friendly staff.
The thing we really like about them is their shakelogy. Healthy shakes made with real ingredients.
Nice small local coffee house.

This is my first impression of True Coffee Roasters. I am looking for a new coffee source due to continued problems with Starbucks. I bought some of their whole bean coffee and one cup of coffee to go. It was good and the brew at home was very good. Sumatra and Guatemala. Service was ok but not especially friendly. Would it be too hard to chit chat a little at the counter? Instead of just ringing me up why not ask if had a particular coffee I liked or recommend one that I might really enjoy. The place doesn’t seem to have that café feel that I am looking for. But the coffee was good.
I went back and the whole bean coffee was pretty picked over. Not sure if this is a good sign or not. Staff sill asleep at the wheel. I am going look elsewhere. But the coffee is good.
Went back again in Sept. Staff a little more attentive. Bought an iced Italian coffee which was delicious.

I used to be a Starbucks Guy, but True Coffee is in a higher league. If you are a coffee connoisseur, this is where you will get that «Ahh that’s good» experience. It’s always fresh. Food is great. Good place to get some work done. If you get beans to go, they put the date of roasting on your can of beans, not that they need to. Their discount system is great. Big thumbs up.

Not impressed! Need more variety on the drink menu and more cozy sitting areas. I wish they would visit the Firefly in Oregon to get some great ideas!

This place is awesome. They do coffee right and they do it well. Pastries, to die for. Breakfast’s and lunches. Yumm. They know what they are doing. They also have an award system that is a great bonus. The only downside is I wish they had more locations.

True Roasters on Nesbitt is one of my favorite places to go for cappuccino. The coffee used for this delectable drink is so fresh and so expertly roasted. If you need a gift for a coffee person, you really can’t go wrong with a freshly roasted pound of French Roast or Sumatra!
The staff is very friendly and the coffee is amazing.

I drove 15 minutes to come here after reading all of the positive reviews, and being a coffee roaster myself I was excited to find another potentially great café in Madison.
I tried the Fair Trade Peruvian that they had brewed and was really disappointed. It was very weak and bitter, and left a rancid aftertaste like they hadn’t cleaned the carafe enough.
The employees working were extra friendly, but that didn’t make up for the bad coffee. A café with calling itself True Coffee Roasters should make a stronger effort to serve great coffee, not diner-​grade drip.

Great coffee and pastries, some of the baristas make the best cappuccinos around the Madison area.
The ambiance is great and they have free Wi-​Fi

Best grilled cheese I have had in a very long time. I did not have the coffee (blasphemy, I know) but I am just getting over my morning’s coffee jitters. The food came out fairly fast. The atmosphere is pretty chill as well. I enjoyed the window into the roasting room. Adds a lot of character.
The wifi was sketchy at first but I think I had a magic finger that allowed me to finally connect. I do think they have issues with the wifi when there are large amounts of people using it but the barista looked into my issue for me.
Large selection in roasts, breakfast foods and treats along with a lunch menu. Rewards program is pretty nice. Spend $ 25 and get $ 3 free. Can’t go wrong there! Glad I can support a local establishment!

Good coffee! Good sandwiches!
Too many WI-​FI users, which take up all the tables. Annoying!

Just spent the whole day studying here. Great beverages, great service, great food, great Internet, and a great environment. I had the chicken wrap that came with a side salad and the ingredients tasted fresh.

I come here periodically for coffee as it across the street from my doggy daycare. The coffee is good. They used to have amazing scones but unfortunately they had to switch bakeries within the past year.
Pros — only place in Fitchburg I can find a lemon scone (don’t expect Lazy Jane quality)
— They sell day old bakery if you can’t quite rationalize spending full price
— They have simple syrup out for you to add to your iced drinks. Nothing I hate more than adding a sugar packet to iced coffee.
— Dollars towards free drinks add up fast on their loyalty card
Cons — In contrast to other reviews, I have had really flaky service on numerous occasions. Do I always come the day a new hire starts, or are they roasting something other than beans in the back? Hmmm…