The Toy Box Store

Specialties

The Toybox of Franklin Lakes is your personal, neighborhood Toy Store carrying all major brands including Lego, Thomas & Friends, Alex, Playmobil, Bruder Mattel, Razor and more. We provide a personalized shopping experience and also host amazing themed Birthday Parties for your children.

Welcome to The Toy Box located in Franklin Lakes NJ, your destination for fun and imaginative toys. We have chosen only the best products and brands that the toy market has to offer such as Lego, Thomas & Friends, Alex, Playmobil, Buder Mattel, Razor and more. Besides providing a fun and friendly shopping experience, we strive to educate our customers about the play value of our carefully selected products.

Keeping in mind the importance of child development, we look to inspire growth through play and strengthen the social and physical skills every child needs to thrive. In addition to toys and activities, we also offer amazing children’s birthday parties for your little one’s next big day.

The Hottest New Toys

We frequent toy fairs and gift shows to stay up to date on the newest and coolest items; and along with our friends and families, we’ve personally tested nearly every item on our shelves in order to give an informed account of our products…