Charming Charlie – Fresno

LOVE this store!!! Love it!!!
I love that they color coded the entire store. I don’t know why, it actually doesn’t make much sense because when I’m looking for a new necklace, or earrings, I typically want to see ALL OF THEM, but here you look at each section…“should I get a gold one, they have a pearls section, should I get a yellow one…” the store is extremely organized.
The prices are amazing and they also send you coupons in the mail! Their clothes are typically very trendy, but, you don’t feel horrible because the prices are inexpensive!
If you’re a girl, and over 10 years old, you’ll love this store!!! Perfect place to find a gift for anybody with a XX chromosome!

Every time I come to the store I always find something. Whether it’s a purse, jewelry, outfit they have a wide variety in many colors to choose from. It is nice to have a unique style coming here rather than a forever 21 where are you see a lot of the dresses and blouses all over the place. The prices are reasonable, the associates are really nice and helpful and they always give good coupons and have sales throughout the holidays.

I have been in here a handful of times but have never bought anything. There is so much to look at and a lot of it is super cute. If you have some time to kill, this is the place to do it. Unfortunately most everything I have seen is made in China (what isn’t these days). Cool to look at but probably not worth the price for lots of the pieces. Im sure I will find something Chinese made that I cannot live without, here but It hasn’t happened so far.
Employees are all super nice though. They greet you when you come in but don’t pester you when you take your time walking around. I like that.

SO. MUCH. STUFF. It’s a little intimidating when you walk in, but if you take the time to look around, you can find some really cool things. The prices are reasonable, I got a great purse for $ 25 that is pretty durable. The jewelry there is adorable and fashionable, and the few clothing items they carry are trendy looking.
That all being said, I love walking this store. It’s a lot of fun looking around, especially with a friend so you can call out to each other and hold up your great finds for comparison!

Love this place. Seriously. They have everything, and it’s all arranged by color. Makes it very easy to shop there.

I love this store! It has a great layout, you don’t feel like things are cluttered and there is plenty of space to move around. The tables are all color coordinated which helps things not seem SO overwhelming (it’s still a shock the first couple times you go in there). They have every accessory you can think of at really great prices. Every time I’ve gone in there, the staff is friendly without being overbearing. If you are looking for accessories for a night out or work, this is your go-​to place. The purses are super cute and so far I haven’t had an issue with the quality of either one I purchased. It’s refreshing to be able to buy stuff at an affordable price that’s still cute and not made of junk! :)

Oh wow, there is just so much to look at! Very cute store with square foot after square foot of purses, bags, wallets, jewelry, scarves, shoes, and more. The staff was very nice, without being annoying or overbearing. I enjoyed that the store is color-​coded; makes shopping easy. Prices were reasonable and most of the stuff was very cute.
My only complaint was the quality of some of the merchandise. But, I knew what kinds of stuff they sold when I walked in, so I knew what I was getting into. That said, the prices are fair for what they are selling.
Nice to see a cute store in Fresno that doesn’t sell the same boring crap from chain stores like Forever 21.

I had so much fun here! Nice selection and friendly staff. Prices were good, too. I’m stopping here on all my visits to Fresno.

everything in there is color coded which is a plus. but the selections are quite limited. and prices are a tad bit higher than f21’s, but then their quality is a little bit better too.

I love love love everything in the store. The prices were amazing too. Everything is color coordinated and the styles very from glam, sofisticated, hippie chic, retro, anything you name it. The only thing that annoyed me was that every person working there asked me if I needed something. How can I enjoy my shopping experience when every person in the shop is hounding me if I’m okay. If I need help I’ll ask. I never thought I would say a store was too helpful. :|

This store is a whorehouse of SPARKLE. Think of Barbie’s jewelry box meets forever 21 price range. and of course theres some sophisticated pieces for the less glitzy and more conservative.

Okay, girls, the mothership has landed! I spent nearly two hours here just browsing. This is definitely a girl’s store. From scarfs, to bags, to bracelet and all kinds of accessories, some clothes, shoes, even hats! They are divided by color coordination. Your blues, purples, yellows, reds and blacks, they have EVERYTHING.
Definitely check this store out, and the prices are very competitive too.