Beautiful Jewelry

John is simply amazing. Custom designed my fiancés ring and made the perfect wedding band to match it. I went to all the big name jewelry stores, downtown LA and even the other jewelry stores where John is located and johns price simply could not be beat. He is very professional and trustworthy. When I ordered my wedding band, he didn’t even ask for a deposit. He is like family. My sister referred me to him, she got her wedding rings from him over 10 years ago. And if I’m correct John has family in the diamond district in downtown LA and is able to get you anything your heart desires. To top it off John even remembers my name when I walk in after not seeing him months at a time. It was my ring piece of expensive jewelry that I had bought and he made me feel comfortable and educated me on diamonds instead of trying to upsell me. I can go on and on giving John praise but you should go see for yourself how amazing him and his wife are!

John and his wife are amazing! They have such a beautiful collection of high quality pieces. I got my engagement ring and wedding rings from them.
We live in San Diego, but every time we are up in Fullerton visiting family, we stop by to see them and get the rings polished/​cleaned. They are always so warm, welcoming and customer service oriented.
We’ve referred all of our family and friends to them — They truly are one of a kind!

John and Sim Tann are the best. My husband upgraded my ring to a larger stone about 25 yrs ago and we have been doing business with them ever since. I lost my stone in Hawaii when I fell down some stairs and never found it. I was heart broken but John fixed us up with another great diamond at a very good price. I will never shop anywhere else.
My daughter got engaged last year and her ring was also purchased at Beautiful Jewelry. She loves her new ring. It is just gorgeous!!!
Please shop here and don’t even bother going anywhere else. The quality is the best, Prices are great! I call it one stop shopping you can find everything you need.

They are the most helpful, friendly and honest people. This is where I bought my wife’s wedding ring and then our wedding bands. They were recommended to me by a friend who had bought his rings. If you don’t know what you’re doing, this is the place to go. They’ll walk you through the process step by step without ever feeling pressure to buy. Love them.

I have been coming here for over 20 years. This family owned jewelry business if the place to go for all your jewelry needs. John is super sweet and the most honest jeweler out there. His wife Sim is also the kindest and sweetest person too. Love love this place. Their prices are so reasonable and the customer care during and after u put has an item is superb.

I don’t usually leave Unilocal reviews, but the fact that Beautiful Jewelry only had 4 reviews so far prompted me to write in.
John and his wife are hands down the best jewelers you can go to. They are extremely knowledgeable, patient and understands that shopping for an engagement ring is one of the biggest and most memorable decisions in your life.
A Buddy of mine recommended John to me. I sent John exactly what I was looking for and he got back to me ASAP via e-​mail. However, after hearing all those stories of how jewelers try to rip you off on everything, I was very hesitant. Even after John told me that he found what I wanted, I was expecting him to add all these fees and costs on top. I told myself I would not purchase on the first trip there, even if it was exactly what I wanted.
But that wasn’t the case at all. John and his wife were extremely patient with me, listened to my concerns and understood I wasn’t ready to purchase. He only told me to come in when I was ready, but he assured me that he had the best deal. And he was right. I purchased my ring just last week and my now fiancé couldn’t be happier with the ring. It was perfect!
If you’ve read this far, the key takeaway from this review is that Mr. and Mrs. Tann are NOT PUSHY and yet they offered the best deal. I absolutely hate talking to pushy salesman who might talk you in to buying something completely outside of what you originally wanted. DON’T DO IT! When you’re looking to spend that much, go to somewhere you feel comfortable. You already have enough pressure planning the proposal — You don’t need more pressure buying the ring. Remember — YOU’RE the customer.
If you like haggling with jewelers, then by all means go for any jeweler out there, but if you’re looking for someone that is patient and understanding, go to Beautiful Jewelry. I guarantee you will not be disappointed!

I can’t say enough GREAT things about John and his wife Sim. My fiancé and I were referred to John by someone who previously purchased their wedding rings from him and we are so glad to have been introduced to them! John and his wife are so patient and they never pressured us to buy anything, ever! He wanted to make sure we made the right decision based on our needs and budget and we always felt comfortable talking to him. When we started planning out every detail of the ring with him (we had a lot of details!), he paid close attention to what we wanted and he always answered any questions we had.
I finally saw the ring when my fiancé proposed to me and I LOOOOOVE IT!!! I must have told my fiancé a hundred times that John went above and beyond my expectations!!!
We had met with many jewelers before meeting with John, and by far he was the most reasonable in price and we couldn’t be happier with how it turned out! I look forward to choosing out our wedding bands with him in the next few months!

My wife Melissa and I bought our wedding bands here after hearing about them through a few friends. John and his wife were awesome! Very knowledgeable and patient with us, as we were both really picky about what we wanted. They had our bands custom made on VERY short notice and they came out AMAZING! I have, and will continue to refer any and everyone looking for any kind of jewelry here.

My fiancé and I were shopping around for my engagement ring and we went to Beautiful Jewelry to try on different settings. The service was excellent, and the pricing was very good. The owners were friendly, knowledgeable and had great ideas on advice on the different designs. The selection is pretty good, and if you don’t see something you like, they can custom make anything for you. It has been several years since my fiancé purchased my ring from this store, and we have recommended many of our friends over there. They have all been very satisfied with their purchases.

I knew nothing about jewelry, diamonds, or engagement rings when I first set out to find a ring for my girlfriend. John and his wife Sim were incredibly knowledgeable, kind and patient in showing me all the different options, styles and grades in different price ranges. They are entirely trustworthy, wonderful to work with and helped me find the perfect ring. My fiancée loves the ring and still can’t stop staring at it a month later! I will definitely be back.

I was told by a friend to check out Beautiful Jewelry in Fullerton in the Jewelry Mart, and I worked with the owner John and his wife Sim on finding my fiancé the perfect ring! It was a rewarding experience with no pressure sales tactics and John was very knowledgeable and accommodating on finding me the exact diamond ring I was looking for. In fact, I just brought him a picture of the ring I was looking for, and a week later he found the exact setting and diamond that I requested. It was by far the easiest experience in purchasing something so expensive and important to any man’s decision to take the plunge. I shopped around online at bluenile and even amazon and the prices on their diamonds are still cheaper. And, as a bonus, John said it was his store’s policy to offer an upgrade option, that in the future, if I want to exchange the ring and diamond for something bigger or nicer, he will give me the credit back that I paid, and apply it towards something else. You can’t go wrong with that assurance, and it definitely gives us men some added insurance and confidence in finding a ring, and not worrying if the fiancé doesn’t completely love it. We will be back soon to buy our wedding bands from John and Sim. You must check them out.

I love this place. My fiancé bought my ring there awhile back and we’ve been going there ever since. Mr. and Mrs. Tann are extremely helpful and friendly. More importantly though, they’re trustworthy, which is important in a jeweler, especially when it comes to diamonds. Even though I live in downtown LA, I go to the Tanns whenever I’m ready for some seriously jewelry shopping. Plus, whenever I put an order in, Mr. Tann keeps me updated through email, which works out perfectly. My fiancé and I will be heading back there soon for the wedding bands. I never feel any pressure to buy and always feel like I’m getting a good price from Beautiful Jewelry.

My friend recommended this hidden gem to me when I initially bought my engagement ring for my wife a few years ago and I have been totally happy with everything! The owner John and his family are truly knowledgeable and believe in great customer service. I went back to get my wife’s wedding band, my wedding band and a pair of diamond earrings since. I truly believe when I shop here that I am dealing with honest people and that I am paying for the highest quality product and the best prices around!